Jurnal Ilmiah Admnistrasi Niaga
Vol. 8 No. 2 (2012): Orasi Bisinis Edisi VIII November 2012

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN (Studi Kasus : Ajinomoto, Masako, dan Royco)

Nofiawaty Nofiawaty (Universitas Sriwijaya)

Article Info

Publish Date
01 Nov 2012

Abstract

The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors.

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Journal Info
Jurnal Ilmiah Admnistrasi Niaga
Website

Abbrev

admniaga

Publisher

Politeknik Negeri Sriwijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Orasi Bisnis merupakan jurnal ilmiah untuk bidang Administrasi Bisnis yang diterbitkan oleh Jurusan administrasi Bisnis Politeknik Negeri Sriwijaya, Terbit dua edisi bulan Mei dan Bulan Nopember setiap ...