Jurnal Manajemen dan Organisasi
Vol. 11 No. 1 (2020): Jurnal Manajemen dan Organisasi

Analisis Mutu Layanan Terhadap Kepuasan Pengguna Commuter Vending Machine di Stasiun Bogor

Audia Kalbila Ayu Nuh (Departemen Manajemen, Fakultas Ekonomi dan Manajemen, IPB University)
Musa Hubeis (Departemen Manajemen, Fakultas Ekonomi dan Manajemen, IPB University)



Article Info

Publish Date
29 Apr 2020

Abstract

Commuter line is the most commonly used transportation especially in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek). This study aims to analyze service quality that affecting the Commuter Vending Machine (C-VIM) user’s satisfaction in Bogor Station and to explain the most significant service quality that affecting C-VIM user’s satisfaction. The primary data is earned by using questionaires. The secondary data are in the form of literature and official publications of PT KAI Commuter Indonesia (PT KCI). The method to determine the respondent is done by using purposive sampling with sample of 100 respondents that had already used C-VIM. The result are then analyzed by multiple linear regression. The result showed that variables such as tangibles, responsiveness, realibility, emphaty and assurance simultaneously affect C-VIM user’s satisfaction. Partially responsiveness and realibility have significant and positive effect on C-VIM user’s satisfaction. Hence, the increase of quality in responsiveness and realibility affect more significant towards C-VIM’s user satisfaction compared to the increase of quality in tangibles, emphaty and assurance.

Copyrights © 2020






Journal Info

Abbrev

jmo

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Organisasi merupakan media publikasi ilmiah yang memuat artiket-artikel; di bidang manajemen dan organisasi dengan ruang lingkup manajemen pemasaran, keuangan, sumber daya manusia dan operasi. Jurnal Manajemen dan Organisasi didedikasikan untuk menumbuhkan kreasi pertukaran ide ...