<![CDATA[The increasing of development in automotive caused the appearing of the business opportunity for car treatment services. The Auto Car Wash Company catches that business opportunity and plan to develop the automatic car washing business. To develop new business, it needs feasibility study to know whether the new business is feasible or not. The company has planned the cost and benefit estimation as the bases to make the feasibility study. The problem is: Is the plan of the company to develop an automatic car washing business feasible? The purpose of this research is to know whether the automatic car washing business is feasible or not. This research uses quantitative and qualitative analysis methods. The quantitative analysis methods uses Investment Criteria Analysing with: Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Pay Back Period analysis. The qualitative analysis uses technical aspect approach, marketing, economical, and management. The results that based on Investsment Criteria Analysis is NPV = 215.734.000, it means that NPV > 0, Net B/C = 1,22, it means that NetB/C > 1, IRR = 22,96, it means that IRR > interest rate (15%), so the business plan is feasible. From Pay Back Period analysis, we can conclude that the investment return in 3 years and 1 month, it means that the business plan is feasible. In conclusion, the plan to develop an automatic car washing business is feasible. ---Makin pesatnya perkembangan dunia otomotif, memberikan peluang usaha bagi jasa perawatan mobil. Perusahaan Auto Car Wash menangkap peluang usaha tersebut dengan merencanakan usaha pencucian mobil otomatis. Sebelum usaha dilaksanakan perlu dilakukan studi kelayakan untuk mengetahui layak tidaknya rencana usaha dilaksanakan. Perusahaan telah merancang estimasi biaya dan pendapatan sebagai dasar untuk melakukan studi kelayakan. Permasalahannya adalah: Apakah rencana mendirikan usaha pencucian mobil otomatis layak dilaksanakan? Tujuan penelitian untuk mengetahui apakah rencana mendirikan usaha pencucian mobil otomatis layak dilaksanakan. Penelitian ini menggunakan metode analisis kuantitatif dan kualitatif. Dalam analisis kuantitatif digunakan Analisis Kriteria Investasi dengan alat ukur: Net Present Value (NPV); Net Benefit Cost Ratio (Net B/C); dan Internal Rate of Return (IRR), serta Analisis Pay Back Period. Dalam Analisis kualitatif digunakan pendekatan aspek teknis, pemasaran, ekonomis, dan manajemen. Dari hasil Analisis Kriteria Investasi diperolah: NPV = 215.734.000 berarti NPV > 0, Net B/C = 1,22 berarti Net B/C > 1, IRR = 22,96% berarti IRR > tingkat bunga (15%), maka rencana usaha layak dilaksanakan. Dari analisis Pay Back Period diperoleh hasil :waktu kembalinya investasi 3 tahun 1 bulan, berarti rencana usaha layak dilaksanakan. Jadi, dapat disimpulkan bahwa rencana mendirikan usaha pencucian mobil otomatis layak dilaksanakan.]]>
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