JOURNAL AGRIBUSINESS
Vol 12, No 2 (2018): AGRIBUSINESS JOURNAL

PENGARUH KESADARAN, PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP PERILAKU KONSUMEN DALAM MENGKONSUMSI BUAH LOKAL DI KAWASAN PERPASARAN JAKARTA BARAT

Nailul Murod (Unknown)
Siti Rochaeni (Unknown)
Lilis Imamah Ichdayati (Unknown)

Article Info

Publish Date
15 Jul 2019

Abstract

The purpose of this study is to determine the effect of consciousnesses, perceptions, and consumer preferences on consumer behaviors in consuming local fruits. The research was conducted in Slipi, Hypermart Puri Indah, Supermarket Kebon Jeruk, Minimarket in Kembangan area, and Specialty Stores of Rezeky Fresh Fruit Center. A total of 100 respondents were interviewed by using accidental sampling technique. Analysis descriptions and multiple regression analysis were employed to analyze the data. The results showed that the variables of consciousnesses, perceptions and customer preferences significantly affect consumer behavior in consuming local fruit.

Copyrights © 2018




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Journal Info
JOURNAL AGRIBUSINESS
Website

Abbrev

agribusiness

Publisher

Universitas Islam Negeri Syarif Hidayatullah Jakarta

Subject

Agriculture, Biological Sciences & Forestry

Description

Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of ...