JAM : Jurnal Aplikasi Manajemen
Vol 17, No 3 (2019)

TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS

Dimas Hendrawan (Faculty of Economics and Business, Universitas Brawijaya - Indonesia)
Khoszaya Zorigoo (Yuan Ze University)

Article Info

Publish Date
31 Aug 2019

Abstract

This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through survey questionnaires with purposive sampling technique. Hypothesis testing is done by multiple regression analysis with the help of SPSS 23. The results of this study indicate that there is a significant influence between integrity on purchase intention for young consumers. Other research results also show that ability and benevolence, each of which has a significant influence that encourages the creation of purchase intention for young consumers in the C2C ecommerce business in Indonesia.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...