International Journal of Supply Chain Management
Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)

The Effect of Service Quality on Purchase Intention with Mediating Role of Store Image

Aamir Abbas (Unknown)
Mahmood A. Hussain Akbar (Universiti Kebangsaan Malaysia)
Mohd Helmi Ali (Universiti Kebangsaan Malaysia)

Article Info

Publish Date
27 Feb 2020

Abstract

This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling (SEM) by using AMOS 24. Results highlighted that there is significant and positive relation between service quality and purchase intention of private label paint brands. Moreover, it was found that store image mediates the relationship between service quality and purchase intention of private label paint brands.

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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...