Jurnal Manajemen
Vol. 10 No. 1 (2020): JURNAL MANAJEMEN

Determinan Minat Individu Menjadi Pengemudi Kendaraan Online

Ervilia Agustine Wiharsianti (Universitas Ahmad Dahlan)
Kahfi Fikrianoor (Universitas Ahmad Dahlan)
Listia Nur Aini (Universitas Ahmad Dahlan)
Amir Hidayatulloh (Universitas Ahmad Dahlan)

Article Info

Publish Date
18 Feb 2020

Abstract

AbstractThis research is a type of qualitative research with primary data types. The purpose of this research is to find out the factors that influence individuals to become vehicle drivers online. The population of this study is online drivers. The sampling technique from this study uses convience sampling. Collecting data in this study by conducting interviews with onlime vehicle drivers. Respondents in this study amounted to 10 respondents. This study obtained the results that perceived behavior control, subjective norms, and attitudes toward behavior are factors that influence individuals to become vehicle drivers online.Keywords: perceived behavior control, subjective norms

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

Universitas Serang Raya

Subject

Decision Sciences, Operations Research & Management

Description

Journals published by the University Management and Business Program at Serang Raya include. The results or research by lecturers, and the results of research by lecturers and students. In the fields of financial management, marketing and human resources. Published periodically in June and ...