Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)
Vol 10 No 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan

PERAN MEDIASI EMOSI POSITIF TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE PONTIANAK

Wenny Pebrianti (Universitas Tanjungpura)
Ratnawati Ratnawati (Unknown)

Article Info

Publish Date
02 Feb 2020

Abstract

The purpose of this study was to examine and analyze consumer responses to the Matahari department store in Pontianak on the effect of hedonic shopping value, store environment and positive emotion on impulse buying. The population in this study is the consumer of Matahari department store Pontianak, and the selected sample is consumers who have made impulsive purchases at Matahari department store Pontianak and there are as many as 97 samples. The results in this study indicate that there is a positive and significant effect between hedonic shopping value, and positive emotion on impulse buying. But the store environment has no significant effect on impulse buying

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Journal Info
Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)
Website

Abbrev

jimat

Publisher

STIE Totalwin Semarang

Subject

Economics, Econometrics & Finance

Description

JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem ...