Claim Missing Document
Check
Articles

Found 11 Documents
Search

PERAN MEDIASI EMOSI POSITIF TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE PONTIANAK Wenny Pebrianti; Ratnawati Ratnawati
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 10 No 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.376 KB) | DOI: 10.36694/jimat.v10i2.209

Abstract

The purpose of this study was to examine and analyze consumer responses to the Matahari department store in Pontianak on the effect of hedonic shopping value, store environment and positive emotion on impulse buying. The population in this study is the consumer of Matahari department store Pontianak, and the selected sample is consumers who have made impulsive purchases at Matahari department store Pontianak and there are as many as 97 samples. The results in this study indicate that there is a positive and significant effect between hedonic shopping value, and positive emotion on impulse buying. But the store environment has no significant effect on impulse buying
PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING wenny pebrianti; Risa Yuwinda
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 12 No 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.744 KB) | DOI: 10.36694/jimat.v12i3.334

Abstract

This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april” in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.
Pelatihan Dan Pendampingan Pengolahan Komoditi Kelapa Metasari Kartika; Hendarmin Hendarmin; Wenny Pebrianti
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 2 NOMOR 1 MARET 2018 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.672 KB) | DOI: 10.30595/jppm.v2i1.1706

Abstract

ABSTRAK                Tujuan kegiatan Ipteks Bagi Masyarakat  Desa Kalimas Melalui Diversifikasi Komoditi Kelapa bekerjasama dengan kedua mitra yakni Kelompok Tani Jaya Mas dan Kelompok PKK Desa Kalimas adalah meningkatkan pendapatan mitra dengan cara memproduksi dan memasarkan produk dari diversifikasi komoditi kelapa (nata de coco). Permasalahan yang dihadapi mitra pertama yaitu Kelompok Tani Jaya Mas adalah tidak mengetahui diversifikasi komoditi kelapa, pendapatan petani kelapa yang rendah, tidak mengetahui cara pemasaran produk dan memiliki sikap yang pasrah terhadap keadaan. Sedangkan permasalahan yang dihadapi mitra kedua yaitu Kelompok PKK Desa Kalimas adalah kurangnya jenis kegiatan produktif dan tidak mengetahui cara pemasaran produk. Berangkat dari permasalahan tersebut kedua mitra sepakat akan mengolah bagian kelapa yang selama ini dibuang begitu saja (air kelapa) padahal dapat diproduksi menjadi produk turunan yang bernilai ekonomi (produk nata de coco). Oleh karenanya, metode pelaksanaan yang dilakukan dalam kegiatan ini adalah : (1) memberikan informasi hasil penelitian terkait produk unggulan daerah , (2) pelatihan dan pendampingan softskill  yakni mengenai motivasi kerja dan creative thinking, (3) pelatihan dan pendampingan pembuatan nata de coco,dan (4) pelatihan dan pendampingan pemasaran. Hasil dari kegiatan adalah meningkatnya pengetahuan dan ketrampilan mitra, terciptanya produk nata Kalimas, publikasi pada media massa, serta adanya email dan akun instagram untuk memasarkan produk secara online. Kata kunci: Diversifikasi, Kelapa, Nata, Pelatihan, Pendampingan.  ABSTRACT                The objective of Science and Technology activity for community  of Kalimas Village through Coconut Commodity Diversification in collaboration with both partners, which are Jaya Mas Farmer Group and Family Welfare Program Group of Kalimas village, is to increase the partners’ income by producing and marketing coconut commodity diversification product (nata de coco). The problems faced by the first partner, Jaya Mas Farmer Group, are the lack of knowledge about coconut commodity diversification, the low coconut farmer income, the lack of knowledge in marketing the products, and their surrender behavior of current condition. While the problems faced by the second partner, Family Welfare Program Group of Kalimas Village, are the lack of productive activities and uninformed about how to market the products. Based on these problems, both parties agreed to process a part of coconut that is wasted (the coconut water) that is in fact, economically valuable if produced into its derivate product (nata de coco product). Thus, the executing methods used in this activity are: (1) give the information of study result related to the featured product in that area, (2) workshop and supervision of soft skill about work motivation and creative thinking, (3) workshop and supervision of nata de coconata de coco production, and (4) workshop and supervision related to marketing. The result of this activity is the improvement in knowledge and skill of these partners, the creation of nata Kalimas product, publication using mass media, as well as Instagram and e-mail account for marketing product online.  Keywords: Diversification, Coconut, Nata, Workshop, Supervision
DEMOGRAFI PENGGUNA PRODUK DIGITAL ASLI KOTA PONTIANAK METODE CROSSTABS Wenny Pebrianti
Cakrawala Management Business Journal Vol 3 No 1 (2020): Mei 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v3i1.55

Abstract

This study aims to determine the response of Pontianak City people to the original digital products of Pontianak by examining the association based on the category of gender, age, education, occupation, income and frequency of use with cross tabulation method. Research is descriptive research. The population in this study is the people of Pontianak City who have used digital product services from Pontianak, namely Angkuts, Tripy and Gurukite.com. The sample size of 100 respondents was selected by purposive sampling, while the sample criteria were respondents with ages above or equal to 17 years, knew and had used Angkuts, Tripy or Gurukite.com services. Data processing techniques use cross tabulation analysis and association testing with chi square. The results of cross tabulation and chi square between categories of gender, age, education, occupation, income and frequency of use showed significant results. There is a strategic relationship between categorical variables to be followed up by pontianak digital businessmen.
Faktor Internal dan Eksternal terhadap Impulse Buying pada Supermarket Islami Wenny Pebrianti; Septi Purnama Sari
Cakrawala Management Business Journal Vol 5 No 1 (2022): cakrawala
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v5i1.189

Abstract

This research is conducted to find out the effect of shopping enjoyment tendency, person’s situation, store environment, motivational activities by retailers, and product attributes toward the impulse buying in “Store X” Islamic Supermarket in Singkawang, Kalimantan Barat. The method used in this research is associative, and the technique of data collecting used is questionaire. The population in this research is the all consumers that shop in “Store X” Islamic Supermarket with 100 respondents. The sampling used in this research is non probability sampling accidental sampling and the tool is multiple regression analysis SPSS 21. The result of the data analysis shows that person’s situation, motivational activities by retailers, and product attributes significantly affect the impulse buying, while shopping enjoyment tendency and store environment does not significantly affect the impulse buying.
Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli Wenny Pebrianti; Ilmira Rosalin
Cakrawala Management Business Journal Vol 4 No 1 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i1.131

Abstract

The purpose of this study is to examine and analyze the effect of health consciousness and perceived barriers in predicting attitude and purchase intention within the context of organic food. Non probability sampling technique is applied. Data were obtained from 120 respondents in Pontianak who are interested in buying organic vegetables. Data were analyzed with path analysis method by using SPSS 21.0 software programs. The results of this study indicate that the attitude toward organic food is significantly influenced by health consciousness and it is not significantly influenced by perceived barriers. Meanwhile, the purchase intention of organic vegetable is significantly influenced by attitude toward organic food and it is not significantly influenced by health consciousness and perceived barriers.
Analisis Tingkat Kepuasan Layanan Manajemen oleh Tenaga Kependidikan Wenny Pebrianti
LAMPUHYANG Vol 13 No 2 (2022)
Publisher : Lembaga Penjaminan Mutu STKIP Agama Hindu Amlapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47730/jurnallampuhyang.v13i2.280

Abstract

This study aims to measure the level of user satisfaction with services is an important factor in developing a service provision system that is responsive to user needs, costs and time, and maximizes service to users. The results of the assessment to 121 respondents who are education personnel, both civil servants and honorariumsshow that the assessment for job satisfaction and infrastructure is dominated by good answers by 43% and very good by 26%. The assessment for the leadership satisfaction aspect is dominated by good answers by 42% and sufficient by 30%. The assessment for the aspect of work atmosphere is dominated by good answers by 45% and very good by 34%. The assessment for the aspect of career development satisfaction above is a good answer of 39% and sufficient by 31% for the aspect of the Rights of Education Personnel dominated by good answers of 38% and sufficient 28%.
PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA NON FISIK DAN KETERAMPILAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN LAPANGAN Wenny Pebrianti
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.238

Abstract

The purpose of this research is to know the effect of Job Satisfaction, Non Physical Work Environment, and Work Skills on Work Productivity of Field Employees at PT. Source of Prime Results in Serawai District. This research uses quantitative analysis with descriptive form. This research was conducted at PT. Excellent Source of Results in Batu Ketebung Village, Serawai District, Sintang Regency. The population in this study were field employees in the harvest division in one of the divisions in this company which had employees in the harvest division and the sample in this study was 53 respondents using saturated sampling technique (census). The data analysis model used in this study uses SPSS for windows 21. Based on the results of hypothesis testing, it shows that the variables of job satisfaction, non physical work environment, and work skills have a significant effect on the work productivity of field employees at PT. Source of Prime Results.
Comparative Analysis of TopIndoku Resellers: Unveiling B2B Dynamics Between Kalimantan Barat and Beyond Seiko Manito; Nur Afifah; Erna Listiana; Barkah Barkah; Wenny Pebrianti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3955

Abstract

This research discusses the influence of service quality, customer satisfaction on loyalty of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research also compared the responses of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research uses quantitative methods with a survey approach. Data will be collected through the use of a questionnaire which will be distributed to Topindoku resellers in West Kalimantan and outside West Kalimantan. Data analysis will involve statistical techniques such as difference tests and path analysis to test the relationship between the variables studied. The results of the research show that there are differences in Service Quality responses between Topindoku resellers in West Kalimantan and outside West Kalimantan. However, there was no difference in Customer Satisfaction and Loyalty responses to Topindoku resellers in West Kalimantan and outside West Kalimantan. The results of service quality have a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Service quality has a positive and significant effect on customer satisfaction with Topindoku resellers in West Kalimantan and outside West Kalimantan. Customer satisfaction has a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Apart from that, customer satisfaction can act as a mediator between service quality and loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan.
Pengaruh Need For Uniqueness dan Bandwagon Effect terhadap Purchase Intention Melalui Value-Expressive Function Of Attitude Sebagai Variabel Intervening: Studi Empiris pada Hijab Buttonscarves Meydiawati Meydiawati; Wenny Pebrianti; Nur Afifah; Erna Listiana
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5816

Abstract

This research aims to test and analyze the influence of need for uniqueness and bandwagon effect on purchase intention through the value-expressive function of attitude as an intervening variable. Sampling uses purposive sampling, which is a type of non-probability sampling in which the sampling technique uses certain considerations. The number of samples in this study was 150 respondents. The data analysis technique in this research uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The research results show that the need for uniqueness and the bandwagon effect have a significant effect on the value-expressive function of attitude. Need for uniqueness and bandwagon effect have a significant influence on purchase intention. Value-expressive function of attitude has a significant effect on purchase intention. Value-expressive function of attitude mediates the indirect influence of need for uniqueness and bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implication of these findings is the importance of Buttonscarves in designing a marketing strategy that not only emphasizes product exclusivity, but is also able to exploit consumers' desires to express their personal values through the products they buy