JBIMA (Jurnal Bisnis dan Manajemen)
Vol 7 No 2 (2019): JBIMA (Jurnal Bisnis dan Manajemen)

Pengaruh Informasi Beasiswa dan Status Sosial Terhadap Peminatan Calon Mahasiswa Baru di Universitas Muhadi Setiabudi

Mukson Mukson (Fakultas Ekonomi dan Bisnis, Universitas Muhadi Setiabudi)
Nur Khojin (Fakultas Ekonomi dan Bisnis, Universitas Muhadi Setiabudi)
Maftukhin Maftukhin (Fakultas Ekonomi dan Bisnis, Universitas Muhadi Setiabudi)

Article Info

Publish Date
30 Sep 2019

Abstract

This study analyzes the effect of scholarship information and social status on the intention of prospective new students at Muhadi Setiabudi University, Brebes. The purpose of this study was to find out and analyze scholarship information and social status towards the intention of prospective new students at Muhadi Setiabudi University. The research method used in this research is quantitative descriptive method. The population and sample of this study were prospective new students of Muhadi Setiabudi University, especially those who registered through the Bidikmisi application, totaling 76 new students. The results showed that the Scholarship Information and Social Status had a positive effect on the intention of prospective new students at Muhadi Setiabudi University, Brebes.

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Journal Info
JBIMA (Jurnal Bisnis dan Manajemen)
Website

Abbrev

jbm

Publisher

Universitas Peradaban

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, ...