<![CDATA[ABSTRACTBali Royal Hospital is one of the hospitals that is currently developing medical tourism which is a program that combines health services and tourism. IVF service becomes one of the service options included in medical tourism. With the latest facilities and professional human resources, Bali Royal Hospital is very optimistic in developing baby tube service as one of the medical tourism program. The research conducted at Bali Royal Hospital aims to: (1) analyze IVF service marketing strategy at Bali Royal Hospital, (2) to identify the challenges and constraints faced in the effort to market the IVF service. This study uses descriptive qualitative research methods with data collection techniques i.e. observation, interview and document study. Technique of examination and testing of data validity using triangulation of source and triangulation technique. Data analysis is done by data reduction, data presentation and withdrawal of conclusion and verification.]]>
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