Source: Jurnal Ilmu Komunikasi
Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020

INOVASI PROGRAM BANK SAMPAH MELALUI PEMBERDAYAAN MASYARAKAT SEBAGAI PROSES KOMUNIKASI PERUBAHAN SOSIAL

Hilman Ramayadi (Magister Ilmu Komunikasi Universitas Diponegoro)
Nopita Sariningsih (Program Studi Ilmu Komunikasi Universitas Sultan Ageng Tirtayasa)



Article Info

Publish Date
28 Apr 2020

Abstract

Waste management is essentially needed by the community in Lebak Regency to reduce waste buildup. The concept of trash bank as a solution in order to change the paradigm of society in waste management is a new innovation for peoples in kabupaten lebak. Therefore in this research, the researcher want to explain and study the communication process carried out by the management of the Barangbang Garbage Bank and how to adopt the innovation of the garbage bank program by the community in East Muara Ciujung Village, Lebak Regency. This study uses descriptive qualitative research methods. The results showed that the communication process carried out by the management of the Sampang Barangbang Bank was more about installing communication channels using print media, spatial planning and face-to-face communication. The results of the research show that the communication process carried out by the Barangbang Garbage Bank management more emphasis on the communication channel stage through the use of print media, spatial planning and face-to-face communication.Keywords:  Adoption of Innovation, Waste Bank Programs, Community Empowerment, Communication Process

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Journal Info

Abbrev

jsource

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public ...