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Source: Jurnal Ilmu Komunikasi

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Published by Universitas Teuku Umar

ISSN : 24775789 EISSN : 25020579 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.

Arjuna Subject : -

Articles 141 Documents

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A DISCOURSE ANALYSIS ON SHORT COMMERCIAL ADVERTISEMENT Cut Irna Liyana
SOURCE : Jurnal Ilmu Komunikasi Vol 2, No 3 (2016): Source Jurnal Ilmu Komunikasi Volume 2 Nomor Oktober 2016
Publisher : Universitas Teuku Umar

Penelitian ini berjudul “Analisis Wacana pada Iklan Komersial Pendek”. Adapun tujuan dari penelitian ini adalah untuk menganalisis struktur wacana yang digunakan pada iklan komersial, untuk mengetahui penggunaan bahasa pada iklan komersial, dan untuk mengetahui teknik persuasi apa yang digunakan pada iklan komersial tersebut. Periklanan adalah salah satu bentuk komunikasi non- personal, yang berkaitan dengan penjualan produk kepada konsumen melalui media massa. Iklan dibagi menjadi berbagai jenis. Dalam penelitian ini, penulis mengkhususkan pada iklan yang bertujuan untuk menjual produk barang atau jasa, yang disebut dengan iklan komersial. Setiap iklan menggunakan bahasa dan teknik tertentu untuk menarik perhatian calon konsumen. Dua komponen itulah yang menentukan kesuksesan iklan komersial. Penelitian ini merupakan penelitian kualitatif yang dilakukan dengan menggunakan metode observasi. Peneliti melakukan pengamatan pada iklan komersial dalam bentuk rekaman video. Guna mempermudah jalannya penelitian, peneliti juga mentranskripsikan narasi iklan komersial tersebut. Langkah terakhir, peneliti menganalisis struktur dan penggunaaan bahasa pada iklan tersebut. Adapun iklan komersial yang dianalisis pada penelitian ini adalah iklan diaper yang sangat terkenal di Indonesia, yaitu iklan Pampers. Berdasarkan analisis data, penulis menemukan bahwa; pertama, struktur dari iklan terdiri dari tiga bagian, yaitu: bagian judul, badan iklan dan penutup. Bagian judul bertujuan untuk menarik perhatian target pasar tertentu, badan iklan menunjukkan hal yang menarik dari produk dan penutup menggunakan teknik penjualan yang halus; kedua, iklan komersial Pampers menggunakan bahasa Inggris nonformal; dan ketiga, teknik persuasi yang digunakan dalam iklan komersial Pampers adalah teknik logos.Kata Kunci : Wacana, Struktur, Persuasif, Bahasa, Iklan Komersial.

PEMETAAN MEDIA LOKAL ACEH; KEHADIRAN, TANTANGAN SERTARELASINYA DENGAN POLITIK LOKAL Nellis Mardhiah
SOURCE : Jurnal Ilmu Komunikasi Vol 3, No 1 (2017): Source Jurnal Ilmu Komunikasi Volume 3 Nomor 1 April 2017
Publisher : Universitas Teuku Umar

Theoretically, the media and politics can not be separated. Media and politics are like two sides of the same coin in which each one requires another. This is what happened in Aceh. Media and political links are highly visible in the practice of the press in Aceh. The presence of the media in Aceh seems very much to serve the political ambition through the news. The practice of the press industry looks like it is thick with the nuances of interest, which is interestingly studied with the approach of political economy. Political economy theorists see that there are certain groups that control economic institutions that then affect other social institutions, including the media and the press. In other words, the mastery of economic institutions will lead to the mastery of almost all aspects of life, ranging from small things such as how to eat to big things like communication devices. The mastery is meant to perpetuate their economic power. In the context of Aceh specially post-enactment of the Law on Aceh Goverment. The presence of local media is not only a part of the vortex of information, but also present as part of local political democratization. This is the challenge of the media or the local press itself. Does the media capable of maintaining its independence in managing information? or actually engaging in political practices in favor of certain political groups? Keywords: Local Media, Political Economic Media, Elite Politic, Aceh.

PERAN MEDIA SOSIAL “FACEBOOK” JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA Aminah Aminah
SOURCE : Jurnal Ilmu Komunikasi Vol 3, No 1 (2017): Source Jurnal Ilmu Komunikasi Volume 3 Nomor 1 April 2017
Publisher : Universitas Teuku Umar

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election

ANALISIS FRAMING DALAM PEMBERITAAN MEDIA muzakkir muzakkir
SOURCE : Jurnal Ilmu Komunikasi Vol 3, No 2 (2017): Source Jurnal Ilmu Komunikasi Volume 3 Nomor 2 Oktober 2017
Publisher : Universitas Teuku Umar

Framing analysis is the latest version of the discourse analysis approach, especially for analyzingmedia texts. Framing analysis as a method of media content analysis, classified as a new version.It evolved in unison with the views of the constructors. This paradigm has its own position andoutlook towards the media. News in the view of social construction, is not an event or fact in areal sense. Here reality is not just simply taken for granted as news. It is a product of interactionbetween journalists and facts. In the process of internalization of journalists hit by reality. Realityis observed by journalists and absorbed in the consciousness of journalists. In the process ofexternalization, journalists throw themselves into meaningful reality. Conceptions of facts areexpressed to see reality. The result of the news is the product of the process of interaction anddialectics. There are two aspects to framing that, First; pick facts, second; write down facts.Keywords: Framing Analysis, Newspaper Frame, Impact of News

RELASI KEKUASAAN DALAM WACANA PENERAPAN QANUN JINAYAT DI ACEH Maulina, putri
SOURCE : Jurnal Ilmu Komunikasi Vol 3, No 2 (2017): Source Jurnal Ilmu Komunikasi Volume 3 Nomor 2 Oktober 2017
Publisher : Universitas Teuku Umar

Implementation of Islamic Sharia in Aceh not only involve to the Muslim society as the majority,but also non-Muslim minority society. One of the laws that applied in Aceh is Qanun Jinayat.Implementation of Qanun Jinayat as part of the Islamic law involving multiple parties in arelationship of power. In this case, the Aceh government and the mass media are the 'power'which determines the dominant discourse in the society. This qualitative study will describe howthus power manifested in such discourse of the media. Eventually, the result of study showed thatthe issue of enforcement of Qanun Jinayat takes the interests of the dominant ruler through theuses of language in the mediaKeywords: Power Relations, Govermentality, Sharia Law, Qanun Jinayat

STEREOTIP BUDAYA ANTARMAHASISWA DI LINGKUNGAN FAKULTAS DAKWAH nurkhalis, nurkhalis; Hasanah, Muizatun
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 4 Nomor 1 April 2018
Publisher : Universitas Teuku Umar

Cultural differences are often a factor in the occurrence of the conflict and even lead to conflictin society. This study aims to find out what kind of cultural stereotype developed among facultystudents of Da'wah and Communication UIN Ar-Raniry. The approach in this study usingqualitative descriptive. Meanwhile, on data collection techniques in In-depth Interview (throughPurposive Sampling technique) and Documentation. From this research, it is found that thestereotif of the growing culture among students is: The Pidies are KriÃ¨t, South Aceh Blacktulledpeople, the Great Beeho people and Gayo people are closed. Although the understandingof students who have studied intercultural communication has begun to open, but the use ofsome stereotypes is still common in the process of daily communication. This is due to socialenvironmental factors that influence the development of a stereotype.Keywords: Cultural, Stereotype, Students, Communication, Environment

EXPECTANCY VIOLATION THEORY (EVT) DALAM FILM â€˜DI TIMUR MATAHARIâ€™ (Analisis Peran Vina, Gadis â€˜Cinaâ€™ Bersuamikan Papua) agustina, dwi pela
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 4 Nomor 1 April 2018
Publisher : Universitas Teuku Umar

Intercultural is the self most effective inter-personal between two people who are of differentcultural backgrounds. The Expectancy Violation Theory (EVT) is a theory that explains thatpeople have expectations about nonverbal behavior of others. Unexpected changes that occurwithin a conversation between communicators can cause a feeling of discomfort or even angerand often ambiguous. Similarly, in the film, the film-makers and actors make the dialogue alongwith the non-verbal language in a movie for menyeampaikan his message to the audience. Inthis case, the authors raised the film "Di Timur Matahari" as its object, where there is a lot ofexpectation violation in the interaction of players in the film. Therefore, of course, there wasmuch suspicion in the prediction and the communication interaction. Both predictions andexpectations created by his players, as well as predictions that are owned by the audiencewatching the film. Both the positive and negative violations.Keywords : Communication, Intercultural, Verbal, Non-Verbal, Expectancy Violation,Prediction, Film

SEMIOTIKA MITOLOGIS SEBUAH TINJAUAN AWAL BAGI ANALISIS SEMIOTIKA BARTHESIAN Urfan, Noveri Faikar
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 4 Nomor 2 Oktober 2018
Publisher : Universitas Teuku Umar

Roland Barthes is widely known as a semiotic figure who succeeded in renewing the thoughts of his predecessor Ferdinand de Saussure by introducing the concept of myth. Myth is a second level of signification system, which is built from reading the first level sign. Barthes considers that the reading of signs does not stop at the level of denotative meaning, but also needs to be directed to probe the connotative meaning that is hidden or which is often unconscious behind the object. Reading the signs to the level of myth is also an attempt to dismantle the existence of ideology. Ideology in the context of reading signs is interpreted as a forced meaning to be accepted as something natural. In the end, reading the signs in Roland Barthes's approach challenges us to apply them to reading contemporary objects such as advertising, photography, film and others. Sign readers are challenged to combine interpretive models on two levels, namely reading denotative meanings in reading language levels and connotative meanings in reading mythical levels. Keywords: Roland Barthes, Semiotic, Significancy System, Myth

KONGLOMERASI MEDIA DAN POLITIK: ANALISIS KOMODIFIKASI TV SATELIT BERLANGGANAN INDOVISION DALAM PESTA DEMOKRASI Agusta, Rivga
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 4 Nomor 2 Oktober 2018
Publisher : Universitas Teuku Umar

Media ownership is closely related to political-economic interests. Whether it involves power over the economic industry that encompasses its fields, as well as power in the political sphere. Ownership of subscription satellite TV also has its own advantages in the sphere of media-political economy. In the momentum of the 2014 legislative and presidential elections, subscription satellite TV Indovision as a subsidiary of broadcast media owned by Harry Tanoesodibjo has its own role. In this article, Indovision's role in the democratic party was analyzed by looking at the theory of commodification of audiences and the commodification of content, both of which are interrelated in perfecting the commodification of political advertising content in Indovision subscription TV. The analysis was carried out using a qualitative descriptive research method with the presentation of several points, including Indovision Domination in the Subscribed Satellite TV Market; Indovision Commodification (covering commodification of audiences and content); and Commodification of Political Advertising Content. Keywords: Political Economy of Media,, TV Cable, Content Commocification, Audiens Commodification.

STRATEGI KOMUNIKASI ISLAM DALAM PEMBENTUKAN KARAKTER INSAN KAMPUS (Studi Penerapan P3AI Bagi Mahasiswa UTU) Muzakkir, Muzakkir
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 5 Nomor 1 April 2019
Publisher : Universitas Teuku Umar

The practice of effective communication is to change attitudes, change thinking, and change behavior both in speech and in action. The aim of the strategy in general is to determine and communicate a picture of vision and policy. The strategy describes the direction supported by various available resources. The communication strategy undertaken is macro and the process takes place vertically pyramid. In the context of science, Islamic communication has a main reference which is a way of life for Muslims, namely the Qur'an and the Hadith of the Prophet Muhammad. These two main sources provide characteristics of Islamic communication. In addition to the Qur'an and Hadith, the books delivered by the scholars and other disciplines also contributed to the development of communication science in general and Islamic communication in particular. Islam is a guide to life, which has provided various instructions in all areas of human communication. In fostering the character of students through the Development of Islamic Education Development Program (P3AI) more concerned with the final result (pragmatic) to get directly Islamic values.Keywords: Strategic, Islam Communcation, Character Building

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Saiful Amri

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Aceh

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Saiful Amri

Contact Email saifulamri@utu.ac.id

Phone -

Journal Mail Official saifulamri@utu.ac.id

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Location Kab. aceh barat, Aceh INDONESIA

Abstract

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Abstract

Contact Name
Saiful Amri

Contact Email
saifulamri@utu.ac.id

Phone
-

Journal Mail Official
saifulamri@utu.ac.id

Editorial Address
-

Location
Kab. aceh barat,

Aceh

INDONESIA