Garuda - Garba Rujukan Digital

Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)

Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta

Rizal Zulkarnain (Universitas Banten Jaya)
HER Taufik (Universitas Sultan Ageng Tirtayasa)
Agus David Ramdansyah (Universitas Sultan Ageng Tirtayasa)

Publish Date
26 Feb 2020

Competitive quality of products and services requires marketers to be able to provide some quality products and satisfactory service. This study was conducted to determine the effect of service quality and product quality on customer loyalty and customer satisfaction by taking samples of 93 customers Muamalah savings sampling technique. Research data in the analysis using SEM-PLS method. Based on the result of research shows that service quality has positive and significant effect to customer loyalty, product quality has positive and significant effect to customer loyalty, service quality has positive and significant effect to customer satisfaction, product quality has positive and significant impact to customer satisfaction, and customer satisfaction has positive effect significant to customer loyalty.

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