The research purpose?s is to analyze the effect of green-minded products on purchase intention. This research is survey. The research used a questionnaire for collecting data. The result indicated that green-minded product positively influencing purchase intention.
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...