Jurnal Manajemen Bisnis
Vol 5, No 1 (2015): April

PENGARUH PRODUK YANG BERWAWASAN HIJAU TERHADAP MINAT BELI PRODUK AIR MINUM DALAM KEMASAN MEREK ADES

Ristanti, Devi Eprilia (Unknown)

Article Info

Publish Date
07 Feb 2018

Abstract

The research purpose?s is to analyze the effect of green-minded products on purchase intention. This research is survey. The research used a questionnaire for collecting data. The result indicated that green-minded product positively influencing purchase intention.

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...