Jurnal Manajemen Bisnis
Vol 7, No 1 (2017): April

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN KLINIK ERHA DI MALANG)

Alviska, Amalia Reva (Unknown)

Article Info

Publish Date
08 Nov 2018

Abstract

This study aimed at analyzing and testing the effect of product and service quality and trust over consumers of Erha Clinic Malang. Method applied in this study was by survey. The analysis tool was double linear regression and hypothetical test by using t-test. Result of the study showed that the product and service quality and trust had a partial effect on consumer loyalty. Based on result and discussion of the study, it was concluded that the performance, endurance, attraction and quality being perceived affected significantly toward the consumers? loyalty. While the physical evidence, reliability, responsiveness, assurance and empathy effected significantly toward the consumers? loyalty. The goodness, competence had significant effect toward the loyalty of Erha Clinic Malang.

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...