Jurnal Mantik
Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java): Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java)

Hani Fitria Rahmani (Universitas Nasional Pasim)
Nurus Safa'atillah (Universitas Islam lamongan)

Article Info

Publish Date
01 Feb 2020

Abstract

This study has the objective to determine how much influence the determinants of the product The purchase decision by Federal Internastional Finance Branch of Cianjur. Known determinants are advertising and brand image. This study used survey method. By spreading the enclosed questionnaire at 74 respondents as consumers of PT Federal International Finance. The research proves there is a direct or indirect effect on advertising on purchasing decisions, and there is a direct or indirect effect on brand image to the purchasing decision. Results further said there are significant research on advertising and brand image together against keutusan the purchase of 92.8%.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...