JEM17: Jurnal Ekonomi Manajemen
Vol 5 No 1 (2020)

ANALISIS PERBEDAAN RETURN DAN ABNORMAL RETURN SAHAM SEBELUM DAN SETELAH ADANYA PROTES DARI GREENPEACE TENTANG SAMPAH PLASTIK PADA PT. UNILEVER

Hotimah, Husnul (Unknown)
Astawinetu, Erwin Dyah (Unknown)

Article Info

Publish Date
30 May 2020

Abstract

This study aims to determine the differences in the returns and abnormal returns of PT Unilever shares before and after the protest from Greenpeace in March 2019 about plastic waste that is found mostly from Unilever products. This research design uses quantitative methods with a descriptive-comparative approach. The type of data used is quantitative data and data sources used are secondary data. The analytical method used is descriptive statistics and paired sample t-test to test the hypothesis. The observation period was 21 days, 10 days before and 10 days after the protest from Greenpeace. The results of this study indicate there are no significant differences in stock returns and abnormal returns at PT. Unilever. This shows that the protest from Greenpeace does not contain information content and is not important information for investors.Kata Kunci : Return, Abnormal Return, Saham, Sampah Plastik, Greenpeace.

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Journal Info
JEM17: Jurnal Ekonomi Manajemen
Website

Abbrev

JEM17

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JEM17: Jurnal Ekonomi Manajemen accepts manuscript research results in the fields of marketing management, financial management, operational management, human resource management, and also includes strategic management, but not limited to: 1. Organizational Brand Image 2. Organizational Behaviour 3. ...