JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Vol 6 No 01 (2019)

PENGARUH TRUST CORPORATE DAN MARKETING COMMUNICATION TERHADAP CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT AAJI MANULIFE SURABAYA

Nur jannah (Unknown)



Article Info

Publish Date
18 Apr 2019

Abstract

This study aims to determine the effect of corpoarate trust and marketing communication oncustomer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research issurvey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. Thesampling technique accidental sampling, so that the number of samples obtained is 100people. The technique of collecting data uses questionnaires and tabulations that have beentested for validity and reliability. The data analysis technique used is multiple linearregression. The results of this study found that there is a simultaneous influence of corporateand communication trust on customer satisfaction and empirically the partial effect thatcorporate trust has a positive and significant effect on customer satisfaction and marketingcommunication has a positive and significant effect on customer satisfaction.Keywords: Corporate trust, Marketing Communication, Customer Satisfaction

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Journal Info

Abbrev

jmm17

Publisher

Subject

Economics, Econometrics & Finance

Description

JMM17: Jurnal Manajemen Indonesia accepts manuscript research results in the fields of financial management, operational management, marketing management, and human resource management, but not limited to Human Resource, Marketing Management, Financial Management, Operasional Management, Strategic ...