jurnal Teknik Industri - Unisi
Vol. 4 No. 1 (2020): JUTI-UNISI (Jurnal Teknik Industri Unisi)

Analisis Algoritma K-Means Clustering Untuk Menentukan Strategi Promosi Penjualan Sepeda Motor Studi Kasus PT. Alfa Scorpii

Abdul Muni (Universitas Islam Indragiri)

Article Info

Publish Date
04 Jul 2020

Abstract

PT. Alpa Scorpii is the sector private the economy in the motorcycle sales. The utilization of the data is not maximum, sales report that is used only limited to report. Promotion strategy is to increase the income of the company in relation to the straight way with the cost. The data mining so that data can be used as the existing knowledge from the large data sets or with the term knowledge discovery or pattern recognition. Many methods in data mining one only with the method the algorithm K-Means the Cluster. Clustering data so that the field of marketing can perform the motor sales promotion strategy to new customers with the right and can improve corporate earnings.

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Journal Info
jurnal Teknik Industri - Unisi
Website

Abbrev

juti

Publisher

Universitas Islam Indragiri

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Energy Industrial & Manufacturing Engineering

Description

Jurnal Teknik Industri - UNISI (JUTI-UNISI) merupakan wadah bagi seluruh civitas akademika dibidang keilmuan sistem dan manajemen Industri, Frekuensi terbit dua kali dalam satu tahun (Mei dan Desember), dikelola oleh Fakultas Teknik dan Ilmu Komputer Universitas Islam Indragiri Tembilahan. Redaksi ...