Laa Maisyir Jurnal Ekonomi Islam
Vol 7, No 1 (2020)

Bauran Pemasaran dan Sharia Compliance Terhadap Loyalitas Pelanggan

Ahmad Dzul Ilmi Syarifuddin (Fakultas Ekonomi dan Bisnis Islam IAIN Parepare)
Akramunnas Mahesa (Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar)

Article Info

Publish Date
14 Jun 2020

Abstract

This study adds to the influence of marketing mix and sharia compliance on customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. 100 samples were selected using purposive technique. Data were analyzed using multiple regression. the results of the study concluded that the marketing mix: product, price, promotion, and location and sharia compliance partially influenced the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. The marketing mix and Sharia Compliance partially influence the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases cars through Islamic financing.

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Journal Info
Laa Maisyir Jurnal Ekonomi Islam
Website

Abbrev

lamaisyir

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Economics, Econometrics & Finance Social Sciences

Description

Laa Maisyir adalah jurnal ekonomi Islam yang fokus kajian tentang pemikiran ekonomi syariah yang mencakup beberapa bidang kajian seperti jual beli, sewa, gadai, bagi hasil, serta perkembangan transaksi ekonomi seperti jual beli e-commers. Sehingga jurnal ini diharapkan mampu memberikan khasanah ...