PRIMA: Journal of Community Empowering and Services
Vol 4, No 1 (2020): June

Peningkatan Kapasitas Usaha Mina Mandiri Melalui Pelatihan Pemasaran Produk Olahan Ikan

Amalia Nadifta Ulfa (Universitas Sebelas Maret)
Umi Barokah (Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret)
Darsono Darsono (Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret)
Rhina Uchyani Fajarningsih (Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret)
Joko Sutrisno (Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret)
Suprapti Supardi (Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret)



Article Info

Publish Date
31 May 2020

Abstract

Title:Capacity Building for Mina Mandiri Business Through Marketing Training of Fish Processed ProductsThe income earned from the main job as a rice farmer has not been able to meet the needs of a farmer family in Sindumartani Village, Ngemplak, Sleman. Residents use some of the land for tilapia farming. Tilapia aquaculture business has not provided significant additional revenue. Farmers market fresh fish with simple techniques (conventional) with a limited scope. Mina Mandiri Fish Farmers Group is required to be more creative in setting marketing strategies so that their products are better known, interested in consumers and reach a wider market. Farmer groups need marketing training to increase their business capacity. Market efforts by combining offline strategies and online strategies. This service is carried out in order to provide marketing training. The existence of this marketing training provides the right marketing knowledge for fish processed products, so that it can increase the marketing area and increase the group's business capacity.

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Journal Info

Abbrev

prima

Publisher

Subject

Agriculture, Biological Sciences & Forestry Environmental Science

Description

PRIMA: Journal of Community Empowering and Services (disingkat PRIMA JCES). Kata-kata PRIMA dalam PRIMA JCES merupakakan singatan dari Pemberdayaan dan Rekayasa Ipteks untuk Masyarakat Agraris. PRIMA JCES (ISSN: 2579-5074) adalah Jurnal yang diterbitkan oleh Fakultas Pertanian, Universitas Sebelas ...