MANAJERIAL
Vol 19, No 2 (2020): Manajerial: Jurnal Manajemen dan Sistem Informasi

ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE

Yacub, Rudi (Unknown)
Mustajab, Wahyu (Unknown)

Article Info

Publish Date
19 Jul 2020

Abstract

This study aims to determine whether there is an effect of digital marketing (digital marketing on brand awareness), while the independent variables are Twitter (X1), Instagram (X2) and Facebook (X3) and the dependent variable is brand Awarness (Y). using multiple linear analysis techniques.For data collection researchers used an online questionnaire via Google form.The results of the data processed showed that digital marketing variables using Instagram and Facebook had a significant influence on brand awareness, namely with a tcount of 19,580 and significance of 0,000 so that H1 was insulted (X2 ).

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MANAJERIAL
Website

Abbrev

Publisher

Universitas Pendidikan Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

...