International Journal of Green Tourism Research and Applications
Vol 2 No 1 (2020): June 2020

Implementing tri hita karana values in Grand Inna Kuta’s corporate social responsibility program

Bibit Bintang Bithara (Kuta Suci Tours and Travel)
I Putu Krisna Arta Widana (Politeknik Negeri Bali)
Ni Gst Nym Suci Murni (Politeknik Negeri Bali)



Article Info

Publish Date
27 Jun 2020

Abstract

Purpose: This research was conducted to know the implementation of corporate social responsibility activities at Grand Inna Kuta hotel, which is focused on the implementation corresponding to international regulation, national regulation, and local regulation concerning of corporate social responsibility (CSR). Research methods: By using descriptive qualitative method, this research describes CSR activities which refer to world tourism code of ethics, Indonesian republic government regulation, and local regulation which is the last in its relation with local culture i.e. Tri Hita Karana. Results and discussion: The result shows that there are 6 corporate social responsibility activities which conducted by Grand Inna Kuta namely; blood donor activity, beach cleaning activity, trees plant activity, tribute to the village, social assistance, and social assistance during Covid 19 pandemic. Conclusion: All the activities are a reflection of the local culture theory Tri Hita Karana which means harmonic relationship between human and God, human and human, and human and ecology.

Copyrights © 2020






Journal Info

Abbrev

IJOGTRA

Publisher

Subject

Social Sciences

Description

International Journal of Green Tourism Research and Applications is focused on green tourism research and applications. Its scope covers philosophies, ideologies, theories, science and technology, practices, and applications of responsible, sustainable, and green tourism; eco-, natural, and ...