International Journal of Science, Engineering and Information Technology
Vol 4, No 2 (2020): IJSEIT Volume. 04 Issue. 02 JULY 2020

Analysis of Factor that Preferred by Customer in the Selection of Batara Savings Products at BTN Bank Branch Kamal

Moh Jufriyanto (University of Muhammadiyah Gresik)
Yudha Dwi Putra Negara (Department of Informatics Engineering University of Trunojoyo Madura, Bangkalan, Indonesia)
Doni Abdul Fatah (Department of Informatics Engineering University of Trunojoyo Madura, Bangkalan, Indonesia)

Article Info

Publish Date
22 Jul 2020

Abstract

Factor analysis is a statistical analysis that tries to find a relationship (interrelationship) between a number of variables are mutually independent from one another, so that it can be made one or several sets of variables are less than the amount of the initial variables. Researchers want to conduct research on the factors that necessitated the customer in product selection god savings deposits at Bank BTN Kamal, Bangkalan by factor analysis approach. From the results in getting that formed five factors capable of representing on the seventeenth of the variables used factor analysis conducted, five factors formed can be seen from the eigen value more than 1 and pictures scree plot. Factors which is made by customers of Bank BTN in the selection of savings products Batara ie Employee Bank BTN responsive in serving, security transactions, procedures (and requirements) account opening Savings Batara easy was infested, Administration fee is low, and Employees of Bank BTN can give correct information and clear.

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Journal Info
International Journal of Science, Engineering and Information Technology
Website

Abbrev

ijseit

Publisher

Universitas Trunojoyo Madura

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

International journal of science, engineering and information techology (IJSEIT) is open access and peer-reviewed journal, published by Universitas Trunojoyo Madura which. We escalate both theoretical and experimental papers of permanent interest, not previously published in a journal that aims to ...