Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Vol 2, No 1 (2020): JIPIKOM April

Strategi Komunikasi Public Relation Dalam Membangun Citra Dan Kepercayaan Calon Jemaah Haji dan Umroh

Isma Ismaulidina (Universitas Medan Area)
Effiati Juliana Hasibuan (Universitas Medan Area)
Taufik Wal Hidayat Wal Hidayat (Universitas Medan Area)

Article Info

Publish Date
26 Apr 2020

Abstract

The Purpose of this tudy is to study public communication strategy to build image and trust of prospective Jemaah hajj and umroh at PT. Siar Tour Medan. This study has been motivated because the implementation of the hajj and umroh so far ineffectice and inefficient. It has influenced service quality to customers. Methode that used in this stdy is qualitative and used descriptive analysis technique. This study used public relation by RUSLAN Theory known as PENCILS and the image that created through fourth components explain by SOleh Soemirat and Elvinaro Ardianto in the book dasar-dasar Public Relation such as perception, cognition, motivation and attitude.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
778.565 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Website

Abbrev

jipikom

Publisher

Universitas Medan Area

Subject

Humanities Social Sciences

Description

Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political ...