Jurnal Ekonomi Bisnis Indonesia
Vol. 14 No. 2 (2019): Jurnal Ekonomi Bisnis Indonesia

PENERAPAN STRATEGI PEMASARAN MELALUI PROMOSI DALAM UPAYA PENINGKATKAN VOLUME PENJUALAN KAMAR PADA HOTEL TWIN PLAZA JAKARTA

Muhammad Ichwan Hamzah (Unknown)
Alaidin Rapani (Unknown)
Wanti Wanti (Unknown)

Article Info

Publish Date
23 Dec 2019

Abstract

The method used is a descriptive method with the type of research in the form of casestudies. The research was conducted through a survey, by interviewing company leaders with theaim to determine the environmental conditions of External factors and Internal factors. From theresults of the research, the company has an opportunity despite various threats. Based on theanalysis that has been carried out by the company is a diversification strategy. This strategy can beimplemented using force to overcome threats.

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Journal Info
Jurnal Ekonomi Bisnis Indonesia
Website

Abbrev

Jebi

Publisher

Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management ...