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STRATEGI MEMPERTAHANKAN HAK ATAS TANAH DI MINANGKABAU STUDI KASUS PADA KENEGERIAN KAPAU KABUPATEN AGAM PROPINSI SUMATERA BARAT Alaidin Rapani
Jurnal Ekonomi Bisnis Indonesia Vol. 10 No. 1 (2015): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.766 KB) | DOI: 10.36310/jebi.v10i01.41

Abstract

Didalam hukum adat Minangkabau pemilik tanah tidak selalu pemilik secara materiil atasnama yang tercatat didalam bukti kepemilikan tanah, khususnya terhadap tanah ulayat dicatatkannama pihak laki laki yang bertindak atas nama kaumnya (baik laki-laki maupun yang perempuan),pihak laki laki berfungsi sebagai pelindung atau mengawasi harta dari kaumnya, sementara yangmempunyai hak materiilnya adalah pihak perempuan, filosofi yang terkandung dalam perjanjianNinik Mamak tersebut adalah untuk mempertahankan Harta benda. Dengan pengertian pusaka adayang menggantikan, pusaka diturunkan dari mamak kepada kemenakan, gadai harus dilunasi, jikadijual dengan harga yang sesuai dan jika digadaikan dengan nilai yang sepadan. Untukmempertahankan tanah tetap dimiliki oleh masyarakat asli kenegerian Kapau dengan sistimmatrialkat/keturunan ibu, guna menjalankan bukti kepemilikan secara hukum positif danmempertahankan hukum adat tanpa mengganggu jalannya pembangunan, maka diperlukan strategisecara legalitas yang diakui oleh pemerintah, pemangku adat dan disosialisasikan kepadamasyarakat.
PENERAPAN STRATEGI PEMASARAN MELALUI PROMOSI DALAM UPAYA PENINGKATKAN VOLUME PENJUALAN KAMAR PADA HOTEL TWIN PLAZA JAKARTA Muhammad Ichwan Hamzah; Alaidin Rapani; Wanti Wanti
Jurnal Ekonomi Bisnis Indonesia Vol. 14 No. 2 (2019): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.534 KB) | DOI: 10.36310/jebi.v14i02.158

Abstract

The method used is a descriptive method with the type of research in the form of casestudies. The research was conducted through a survey, by interviewing company leaders with theaim to determine the environmental conditions of External factors and Internal factors. From theresults of the research, the company has an opportunity despite various threats. Based on theanalysis that has been carried out by the company is a diversification strategy. This strategy can beimplemented using force to overcome threats.
PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TOKO SEMBAKO MENTARI DI JAKARTA SELATAN TERHADAP KEPUTUSAN PEMBELIAN Ella Ratna Lesatri; Alaidin Rapani; Kadek Ayu Susiani Dewi
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.372

Abstract

The purpose of this study was to determine the effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Forms of data collection with questionnaires and libraries. The questionnaire is a list of statements that include all statements and questions that will be used to obtain data. Literature studies are carried out by searching and examining existing data and literature or theories. The results showed that the questionnaire was distributed to 80 respondents to find out whether there is an effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. This data analysis technique uses SPSS 25 which shows that the price variable (X1) partially has a significant positive effect on purchasing decisions (Y). Product quality variable (X2) partially has a significant positive effect on purchasing decisions (Y). Brand image variable (X3) partially has a significant positive effect on purchasing decisions (Y). Price variable (X1), product quality (X2) and brand image variable (X3) have a significant positive effect on the purchase decision variable (Y). Judging from the value of the correlation coefficient (R) of 0.820, which means that there is a strong correlation or relationship between price, product quality and the brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Adjusted R2 value is 0.659 or equal to 65.9%, this shows that the percentage influence of price, product quality and brand image of Mentari Grocery Stores in South Jakarta combined has a simultaneous effect on purchasing decisions of 65.9% while the remaining 34.1 % (from 100% - 65.9%) is influenced by other variables not included in this research model
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS KONSUMEN TOKO TEKSTIL DAMAR PASAR TANAH ABANG ) Tri Puji Rahayu; Alaidin Rapani; Riduan Siagian; Sofyan
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 18 No. 1 (2023): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of product quality, price, and promotion on purchasing decisions in consumers of DAMAR textile stores. This study used a sample of 80 DAMAR store consumers who had made at least 2 purchases at DAMAR textile stores. The method used in this study is descriptive quantitative quantitatively. The data analysis technique used is Multiple Linear Regression Analysis using IBM SPSS Statistical 25 Software. The results of this study show that there is an influence between the variables of product quality, price, promotion of DAMAR textile stores simultaneously and significantly positive on textile purchasing decisions, this can be proven by the calculated value of 56,080 > 2.72 Ftabel and a sig value of 0.000 < 0.05 (α = 5%). Based on the results of the product quality variable t test and promotion with a significant positive impact on the textile purchase decision at the DAMAR store, this can be proven by the variable value of the calculated product quality of 4,030 > 1,991 ttabel with a significant value of 0.000 < 0.05 and the promotion variable of 4.965 > 1.991 ttabel 0.000 < 0.05. While the price variable has no significant effect on textile purchasing decisions, this can be proven by a calculated value of 0.769 < 1.991 ttabel 0.444 > 0.05 The result of the correlation of R of 0.830 means that there is a strong relationship between product quality, price, promotion to textile purchasing decisions in DAMAR stores, and for the Adjusted R Square determination correlation value of 0.677 or 67.7% means that the Independent variable together affects the bound variable by 67.7% and the remaining 32.3% is influenced by other variables that are not included in this study.