(JDAB) Jurnal Dinamika Administrasi Bisnis
Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"

PENGARUH KUALITAS PRODUK KARTU INDOSAT IM3 TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA DI SURABAYA

Irawan, Wahyu (Unknown)
Mulyati, Awin (Unknown)
Tjahjono, Endro (Unknown)

Article Info

Publish Date
26 Mar 2019

Abstract

Goals to be achieved in this study was to determine the effect of product quality to customerLoyalty cards Indosat IM3 student in Surabaya.              The research proves that F count> F table (14.108> 2,311) or in other words together performance, features, reliability, service ability can influence customer loyalty. While the test (R2) together - together amounting to 42.9% and the remaining 57.1% were influenced other variables outside the research. The study also proves that partially, performance, features, reliability, service ability significant effect on customer loyalty because each independent variable is the performance, features, reliability, service ability have thitung> tabel.

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Journal Info
(JDAB) Jurnal Dinamika Administrasi Bisnis
Website

Abbrev

adbis

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first ...