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Mulyati, Awin
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ANALISIS RASIO LIKUIDITAS DAN RENTABILITAS PADA KINERJA KEUANGAN PERUSAHAAN Khotijah, Siti; Mulyati, Awin; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2701

Abstract

This Study was aimed to know the level of cororate financial performance during a certain period. By using financial ratios analysis (Liquidity Ratio and Profitability Ratio) of a company and the concept of Economic Value Added (EVA). The problems discussed in this study is how Ratio Analysis can measure the financial performance of PT. Surabay Industrial Estate Rungkut (SIER) company for the period 2015 – 2017.The type used is case study. Data used is documentation and analytical technique is financial ratio analysis. The population of this study is the company’s financial statements for the period 2015 – 2017. Data collection techniques are done with literature studies and field studies. Data collection techniques are done by financial Ratio Analysis.The results of this study show that PT. Surabaya Industrial Estate Rungkut (SIER) is better Ratio and almost all Ratios show good Ratio Results.The results of this study are PT. Surabaya Industrial Esatate Rungkut (SIER) and company performance can be measured by using measuring instrument is called EVA ( Economic Value Added). By using the calculation method in financial statement Analysis and company performance, the results of PT. SIER’s company performance are optimal and able to exprince increased profit significantly.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI TIKET PESAWAT ONLINE DI TRAVELOKA Abdul, Sadam; Nasution, Ute Chairuz; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2348

Abstract

With the high demand of society will be the use of flight services of late, then this growing competition on the companies of a kind. Advanced in the transport sector can also create a new business that appears is the travel in the sense that as the agent of the cooperation with the providers of transportation airlines. The emergence of several travel services makes this society will be easier to get airplane tickets with cheap price and quickly. With high competition then it is hoped that each of the company tried to meet the needs of the customer and consumer satisfaction are met. This research wants to know the influence of the quality of service and a promotion to the decision of the consumers buy airplane ticket online at traveloka"based on the analysis and the discussion that has been done in this research can be obtained the conclusion with the variable quality of service and the promotion of significant effect against the decision of the consumers buy airplane ticket online at Traveloka.in prove with test Fkeyword: service quality, promotion and customer satisfaction
PENGARUH KREATIVITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI KAOS NEVADA Azhari, Ayu; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4054

Abstract

Product creativity is a very important step for the survival of the company's productivity. This will have an impact on Brand Image. This study entitled The Effect of Product Creativity and Brand Image on Purchasing Interest in Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya has a problem statement is how much the influence of Product Creativity and Brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. The purpose of this study was to find out and analyze how much influence the creativity of the product and brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. This type of research is a survey or field. The method used is quantitative analysis and data collection techniques with questionnaires. The data used are primary data obtained from subjects namely Nevada booth visitors at Matahari Department Store Royal Plaza Surabaya and secondary data obtained by reading literature, books, articles, journals, data from the internet and thesis or previous research theses. Based on the data analysis, partially and simultaneously the product creativity variable has no significant effect and the brand image has a positive and significant effect on the variable purchase interest of the Nevada T-shirt at Matahari Department Store Royal Plaza Surabaya. In this research, Matahari Department Store is expected to continue to update and always get a good product image in the eyes of the public so that the products produced can meet consumer expectations and increase sales.Keywords: Product Creativity, Brand Image, Purchase Interest
PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO DI KALANGAN MAHASISWA SURABAYA DI KOTA SURABAYA Suryani, Titik; Mulyati, Awin; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2252

Abstract

This study examines the '' Word Of Mouth Influence Buying Decision Against Laptop Lenovo In among Students in Surabaya City ''. The purpose of this study was to determine the effect of word of mouth on purchasing decisions of Lenovo laptops among students Surabaya in Surabaya.This research method uses a quantitative approach with purposive sampling method and technique of simple linear regression analysis to test how much influence between variable volume and variable dispersion on purchasing decisions. Data were collected through questionnaires and finding respondents who have been using Lenovo laptop. The population used is that students in Surabaya and research sites in every university in Surabaya with the number of respondents hundred in the afternoon, but this study also use indicators that already includes a variable volume and dispersion of word of mouth.R2 test results showed that the amount of volume and dispersion of word of mouth influence on purchase decisions and the rest of the amount of testing R2 is influenced by other variables not included in this study. From the F test results together it can be concluded that the volume of positive influence on purchasing decisions, while the results of the t test individually variable volume and variable dispersion produce significant and it can be concluded that the variable volume and dispersion showed positive influence on the purchasing decisions of Lenovo laptops among the students in the city Surabaya, and more dominant indicator variable is the volume of word of mouth.            It is hoped with this study, especially the laptop manufacturer Lenovo to pay more attention to the advertising strategy or publications to the general public so that more people know will be a product of Lenovo laptops more often people talk about the word of mouth is increasing. Keywords: Volume word of the mouth, Dispersion of mouth, Purchase Decision
ANALISIS PENGARUH VARIASI PRODUK, CITA RASA, DAN HIGIENITAS TERHADAP MINAT BELI KONSUMEN ( STUDI KASUS PADA ICE CREAM ZANGRANDI SURABAYA) Saputra, Vony; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2322

Abstract

In this study, the authors examined the extent to which the influence of Product Variations, Taste, and Hygiene to Buy Consumer Interests. A sample of 100 respondents who bought Ice Cream Zangrandi. Sampling using nonrandom collection, the data was processed using SPSS for Windows 17:00 The results of the study conclude that the independent variable most dominant influence on the dependent variable is the taste (0.542), followed by the variable product variations (0.418), and the latter is variable hygiene (0.057). The coefficient of determination (adjusted R2) of 0.889, which means variations in rise and fall of consumer buying interest on ice cream Zangrandi (Y), able to be explained by changes in the variable variation of the product (X1), taste (X2), and hygiene (X3) together of 88.9% and the remaining 11.1% is influenced by other variables that are not discussed in study. Keywords: Product Variations, Taste, hygiene and Buy Consumer Interests.
PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP MINAT BELI KONSUMEN MIE BARACCUNG DI JALAN TENGGER KANDANGAN SURABAYA Latifah, Siti Suryani Nur; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2702

Abstract

A business owner, in marketing his own products not only must have a strategy in running his business but also must pay attention to consumer behavior so that interest arises to consume products and services that are marketed. It is expected that consumers can repurchase at other times and recommend it to others. This study aims to determine the effect of attitudes and subjective norms on consumers purchase interest in Mie Baraccung on JalanTenggerKandangan Surabaya. The population used in this study were people who have not and have already made a purchase at the Mie Baraccung in Surabaya. The sample used amounted to 100 respondents using accidental sampling technique. Data is collected through questionnaires distributed to respondents and interviews with business owners. For data analysis used validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, correlation test, determination coefficient test (R2), partial test (t), and simultaneous test (F). All data analysis was carried out with the help of SPSS version 16.0. The results of this study indicate that there is a positive influence between attitudes and consumer buying interest, there is a positive influence between subjective norms and consumer buying interest, subjective attitudes and norms have an effect on consumers' buying interest, and attitude variables have a more dominant influence on purchase interest consumers in Mie Baraccung Surabaya.Keyword : attitudes, subjective norms, and purchase interests
ANALISIS PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN Aini, Nike Nur; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2257

Abstract

In this study the authors conducted research on the influence of Advertising and Personal Selling on Purchase Decision. The method used is multiple linear regression. The population in this study are consumers who use Wardah cosmetic products. The number of samples used in this study as many as 100 respondents taken from consumer cosmetics Wardah in Transmart Rungkut accidental sampling.The results showed that Advertising has a positive and significant effect on purchasing decisions partially accepted. Personal Selling has a positive and significant impact on purchasing decisions. Advertising and Personal Selling together positively and positively influence Wardah's cosmetic purchase decision. The most dominating factor in purchasing decisions is Advertising.Keywords: Advertising, personal selling, and purchasing decisions
ANALISIS PEMAHAMAN KEWIRAUSAHAAN TERHADAP MINAT MAHASISWA UNTUK MENJADI WIRAUSAHA Darsono, Intan Ayu Septia; Nasution, Ute Chairuz; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2247

Abstract

This study aims to determine and analyze the Analysis of Entrepreneurship Understanding of Student Interest To Become Entrepreneur (Case Study At University Students August 17, 1945 Surabaya).The result of the research shows that (1) simultaneously knowledge of entrepreneurship, personality or attitude, skill or skill have significant influence to student interest to become entrepreneur in student of Faculty of Social and Political Science and Economics Faculty Universitas 17 Agustus 1945 Surabaya; (2) partially entrepreneurship science has no significant effect on student interest to become entrepreneur, while personality or attitude, skill or skill have significant effect to student interest to become entrepreneur in student of Faculty of Social and Political Science and Economics Faculty Universitas 17 Agustus 1945 Surabaya . Personality or Attitude and Skill or Skill most dominant in influencing student interest Faculty of Social and Political Sciences and Economics Faculty University of 17 August 1945 Surabaya. Keywords : Entrepreneurial Sience, Personality or Attitude, Skill, and Student Interest to Become Entrepreneur
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK APPLE IPHONE Ratih, Faradika Maria; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2157

Abstract

Researcher did a research related to "Factors affected consumers' decision in buying iPhone Apple product". According to Kotler (2005; 203) behavior of consumers in buying is affected by 4 factors namely custom factor(x1), social factor (x2), personal factor(x3), and psychologycal factor(x4). Due to those factors, the researcher wanted to know how far effects of the four factors to buying decision of apple iphone. Results of the research obtained from 100 respondents (Surabaya citizens) who are consumers of Apple iPhone and processed using SPSS for windows 17.0.The results of the research showed that correlation test explained that there was significant effects between custom, social, personal, and psychologycal factor and the buying decision of Apple iPhone. From the four factors, psychologycal factor was the most dominant factor which affected the buying decision of Apple iPhone. To gain the buying decision, produsers should concern on custom, social, personal, and psychologycal factor of Apple iPhone consumers. Keywords: Buying decision, customer, social, personal, psychologycal factors
PENGARUH KUALITAS, DESAIN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KERAMIK PLATINUM DI WRINGINANOM GRESIK Susantik, Susantik; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2345

Abstract

The purpose of this study was to determine and analyze the influence of Quality (X1), Design (X2) and Price (X3) Buying Decision Against Ceramic Products Platinum. This research was conducted in the District of Wringinanom, Gresik in East Java because the object of this study is that consumers ceramics Platinum. The sampling technique used was purposive sample to use the formula to obtain the 100 respondents, the analysis method used is data analysis quantitative use test data quality, classic assumption test, multiple linear regression and statistical tests that use independent variables Quality Products (X1), Design (X2), Price (X3) and the dependent variable purchase decision (Y). The results of this study, the value of regression is Y = 5.455 + 0.240 + 0.231 X1 + 0.229 X2 X3 + e. Based on statistical data analysis, indicators in this study are valid and are reliable variables. In the classic assumption test, normally distributed, do not have a problem multicoloniarity, heteroskedastisitas not happen, and there is no autocorrelation. The third independent variable Product Quality (X1), Design (X2), Price (X3) significantly influence the purchase decision dependent variable (Y). Testing R2 test (test of determination) values obtained in Adjusted R square of 0.267, or 26.7% of purchase decisions are determined by the ceramic products Platinum Quality (X1), Design (X2), and Price (X3). While 73.3% are influenced by other factors which are not included in this regression model. Keywords: Product Quality, Design, Price, Purchase Decision
Co-Authors Abdul, Sadam Adhistamala, Adhistamala Agustin, Alfianti Aini, Nike Nur Ayu Putri Ayun Maduwinarti Azhari, Ayu Baadila, Nanda Rizky Darsono, Intan Ayu Septia Farisa, Indri Fitriyani, Liza Irawan, Wahyu Izza, Nurrohmatul Krisnawati, Silla Lathifa, Laily Nur Latifah, Siti Suryani Nur Maruta, IGN Anom Maruto, IGN Anom Mega Rahmawati, Mega Muarifah, Indah Mulyati, Diana Mulyati, Diana Juni Nasution, Ute Chairuz Ni Made Pratiwi, Ni Made Novitasari, Anggun Dwi Nusaputri, Syariy Pratiwi, Ni Made Ida Putri, Karlinda Anika Rigita Putri, Rani Budianawati Rachmawati, Ika Rahmandwika, Arfian Rizky Rahmawati, Cindy Sekar Ratih, Faradika Maria Saputra, Marga Saputra, Vony Saputri, Angelina Devi Sari, Nindi Siti Khomariyah, Siti Siti Khotijah Sri Andayani Susantik, Susantik Titik Suryani Tjahjono, Endro Ulifa, Mariya Wati, Anna Firinda Wulandari, Zanualita