(JDAB) Jurnal Dinamika Administrasi Bisnis
Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SABUN PEMBERSIH WAJAH MERK

Wati, Anna Firinda (Unknown)
Tjahjono, Endro (Unknown)
Mulyati, Awin (Unknown)

Article Info

Publish Date
26 Mar 2019

Abstract

The aim of research to determine the factors that influence purchasing decisions soap brand Pond's facial cleanser along with the dominant factor. The independent variable in this research is Price (X1), Ad (X2), Packaging (X3), and Quality (X4). The dependent variable is the purchase decision (Y)., The research sample was determined at 100 students. Sampling method in this research using accidental sampling method. Techniques using multiple linear regression analysis.From the test results obtained simultaneously variable pricing, advertising, packaging and quality have an influence on purchasing decisions soap cleanser brand Pond's, whereas packaging has no significant influence on purchasing decisions Keywords: Pricing, Advertising, Packaging, Quality and Purchasing Decision

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Journal Info
(JDAB) Jurnal Dinamika Administrasi Bisnis
Website

Abbrev

adbis

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first ...