JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Vol 6, No 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA

Faktor-Faktor yang Mempengaruhi Proses Pengambilan Keputusan Pembelian di Restoran Bakso Boedjangan Matraman Jakarta Timur

Siagian, Gary Yefta Herbeth (Unknown)

Article Info

Publish Date
25 Jun 2020

Abstract

The aims of study were to identity the characteristics of consumers, to identity the process of making  purchasing decision, and to analyze the factors that influence purchasing decision at Bakso Boedjangan  Restaurant Matraman, East Jakarta.  The method of study were survey. The method used were an an quota sampling of 100 respondents. The data were analyzed of using descriptive analysis and multiple linier regression analysis. The results showed that there are four variables that have significant effects, namely the price, the service, the varian product, and quality product. Meanwhile the location variable is a variable does not have significant influence.  

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Journal Info
JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Website

Abbrev

jseh

Publisher

Universitas Mataram

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Sosial, Ekonomi dan Humaniora (JSEH) adalah jurnal akademik direview dengan sistem peer review. Pertama kali terbit pada tahun 2015 di Lembaga Penelitian Universitas Mataram terbit setiap enam bulan sekali, yaitu Bulan Juni dan Desember Mulai tahun 2022 diterbitkan setiap tiga bulan sekali ...