Pena : Jurnal Ilmu Pengetahuan dan Teknologi
Vol 34, No 1 (2020): PENA MARET 2020

PERENCANAAN BISNIS KERAJINAN PERCA BATIK UNTUK UMKM

Titi Rahayu Prasetiani (Universitas Pekalongan)
Sri Puji Astuti (Universitas Pekalongan)
Catur Ragil Sutrisno (Universitas Pekalongan)

Article Info

Publish Date
01 Apr 2020

Abstract

Pekalongan, also known as “Batik City” has a potential of batik craft development, especially by using waste of batik fabric. Such batik waste usually is sold directly with no added value.  Small Scale Enterprises of Batik Craft should survive facing a tight business competition.  So, it is important to have a business plan analysis in order to win in such competiton.  The purposes of this research are : 1) to analysis production aspect of batik craft focusing on product development and process standardization, 2) to analysis of batik craft marketing, focusing on consumer analysis and market analysis. Thus research was done through value engineering descriptive analitical approaches,

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Journal Info
Pena : Jurnal Ilmu Pengetahuan dan Teknologi
Website

Abbrev

pena

Publisher

Universitas Pekalongan

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Other

Description

PENA: JURNAL ILMU PENGETAHUAN DAN TEKNOLOGI [P-ISSN-0854-7521 | E-ISSN-2301-6450 | DOI 10.31941] merupakan jurnal ilmiah bidang iptek yang bersumber dari hasil kajian dan penelitian. Jurnal PENA menyajikan informasi mutakhir hasil kajian dan penelitian bidang ilmu pengetahuan dan teknologi, yang ...