BIMA : Journal of Business and Innovation Management
Vol. 2 No. 1 (2019): October

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Jasa pada Konsumen Rental Mobil Siborju Jombang

Mochammad Aminulloh (Universitas Hasyim Asy’ari Tebuireng Jombang)

Article Info

Publish Date
19 Aug 2020

Abstract

The purpose of research was to know influence of mix marketing on the decision of purchase services at costumers car rental siBorju Jombang. Technique of analysis quantitative dara in the research used with the collection of survey data or observation using primary data who obtained by quisioners. The sample of this research was 70 respondents. Technique of collecting data used questioner that has been tested by validity and reliability. T test and F test to know the significance of independent variable toward dependent variable. The results showed that the marketing mix had a positive and significant influence on service purchase decisions on SiBorju Jombang car rental consumers.

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Journal Info
BIMA : Journal of Business and Innovation Management
Website

Abbrev

bima

Publisher

Universitas Hasyim Asy'ari

Subject

Economics, Econometrics & Finance Social Sciences

Description

Fokus jurnal ini adalah publikasi bidang - bidang penelitian dalam ilmu manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, dan bisnis. Scopenya tidak terbatas pada bidang - bidang tersebut namun segala bidang - bidang ilmu yang relevan dengan ...