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BIMA : Journal of Business and Innovation Management
Published by Universitas Hasyim Asy'ari
ISSN : -     EISSN : 27454290     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Fokus jurnal ini adalah publikasi bidang - bidang penelitian dalam ilmu manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, dan bisnis. Scopenya tidak terbatas pada bidang - bidang tersebut namun segala bidang - bidang ilmu yang relevan dengan bidang ilmu manajemen dapat dipublikasi dalam jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh Promosi dan Kualitas Produk Terhadap Minat Beli Kerudung Rabbani (Studi Kasus Pada Pondok Pesantren Putri Walisongo Cukir Jombang) Nur Aini; Lik Anah
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.131

Abstract

The purposes of this research are to know: 1. The influence of promotion toward the buyers’ interest, 2. Whether or not the product quality influences the buyers’ interest and 3. Whether or not promotion and the product quality influence the buyers’ interest. This is an explanatory research using a quantitative approach. There are three variables in this research, namely promotion (X1), the product quality (X2) andthe buyers’ interest (Y). The data was got by administering the offline questionnairs to the university students staying at Islamic Boarding School of Girl of Walisongo Cukir Jombang, in which their ages were 18 years old up to 23 years old. The sample used in this research was 109 respondents. The sampling used was the purposive sampling. The data was analyzed by using multiple linear regression analysis. The results of the research show that the variable of promotuion influences the process of decision making in buying. Then, variable of the quality of the product influences the process of decision making in buying. Both the promotion and the product quality influence the buyers’ interest. Based on the result of this study, it is suggested that Rabbanishould be able to defend and increase their promotion as well as improve their product quality because the variables of promotion and the product quality have the dominant influence toward the buyers’ interest. Keywords: Promotion; Product Quality; Buyers’ Interest The purposes of this research are to know: 1. The influence of promotion toward the buyers’ interest, 2. Whether or not the product quality influences the buyers’ interest and 3. Whether or not promotion and the product quality influence the buyers’ interest. This is an explanatory research using a quantitative approach. There are three variables in this research, namely promotion (X1), the product quality (X2) andthe buyers’ interest (Y). The data was got by administering the offline questionnairs to the university students staying at Islamic Boarding School of Girl of Walisongo Cukir Jombang, in which their ages were 18 years old up to 23 years old. The sample used in this research was 109 respondents. The sampling used was the purposive sampling. The data was analyzed by using multiple linear regression analysis. The results of the research show that the variable of promotuion influences the process of decision making in buying. Then, variable of the quality of the product influences the process of decision making in buying. Both the promotion and the product quality influence the buyers’ interest. Based on the result of this study, it is suggested that Rabbanishould be able to defend and increase their promotion as well as improve their product quality because the variables of promotion and the product quality have the dominant influence toward the buyers’ interest.
Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Hasyim Asy’ari) Nur Hadi
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.130

Abstract

This study aims to find out the Effect of Price, Product Quality and Brand Image on Purchasing Decisions of Xiaomi Smartphones (a case study of the Faculty of Economics, Hasyim Asy'ari University). This study uses quantitative data analysis techniques with survey data collection techniques (observation) using primary data obtained from the questionnaire. The sample in this study was 50 respondents. Samples were taken with a saturated sampling technique where all populations were sampled in the study. Data analysis techniques using Multiple Linear Regression. The results showed that: (1) price had a significant effect on purchasing decisions. (2) product quality has a significant effect on purchasing decisions (3) brand image has a significant effect on purchasing decisions (4) price, product quality and brand image have a significant (simultaneous) influence on purchasing decisions of Xiaomi smartphones.
Pengaruh Disiplin dan Motivasi Kerja Terhadap Prestasi Kerja Karyawan di Pabrik Gula Ngadiredjo Kediri Mukhlisotul Istiana
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.129

Abstract

This study aims to analyze the influence of Discipline and Work Motivation on Employee Performance in the Ngadiredjo Kediri Sugar Factory by using research technique of quantitative data analysis and research methods of causal with data through surveys and distributing the questionnaires to 157 employees of the Nngadiredjo Kediri Sugar Factory using random sampling, namely interpretation the members of sample from the population are taken randomly without regard to the strata in that population. The technique of data analysis is using the Linear Regression of the tuned. The results of this hypothesis study showed the results that (1) Partial Discipline affects employee performance in Ngadiredjo Kediri Sugar Factory, (2) Work motivation partially influences Employee Job Performance in Ngadiredjo Kediri Sugar Factory, (3) Discipline and Work Motivation have Simultaneous influence on Employee Job Performance in Ngadiredjo Kediri Sugar Factory.
Pengaruh Lingkungan Kerja dan Motivasi Terhadap Kepuasan Kerja Karyawan di Pabrik Gula Gempolkrep Mojokerto Mu’arif Alif Usman
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.127

Abstract

The research purpose is to know of work environment and motivation on employee job satisfaction in sugar company of gempolkrep mojokerto. This kind of research used technik data analysis qualitatif with approach associative analysis. This Populasi taken was 296 permanent employees, take of sample by random sampling, this sample in this research amount 170 respondent, this research used technik with the collection the survey data or observasi, interview and documentation. Analyze data using statistical methods using validity and reliability, classic assumption tests, and hypothesis testing with multiple linear regression formulas. The results showed that, (1) The work environment had a positive and significant effect on job satisfaction, (2) Motivation has a positive and significant effect on job satisfaction, and (3) Simultaneous work environment and motivation influence the work satisfaction of Gempolkrep sugar factory employees.
Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek AQUA (Studi Kasus Konsumen di Kawasan Makam Gus Dur Tebuireng Jombang) Muhammad Izzuddin Amin
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.126

Abstract

This research use analysis technique quantitative data with data collecting observation use primer data that is get from population. A sample in this research was 125 respondents. The sample took by nonprobability sampling Technique actually purposive sampling which is technique take from the element of population and chosen from respondent’s voluntary who represent of the population and chosen to be a sample. Technique of data analysis use Regresi Linier Berganda. The result shows that: (1) Image label has positive influential and significant of purchasing decision. (2) Realizing label has positive influential and significant of purchasing decision. (3) Both of image label and realizing do simultaneously of purchasing decision mineral water which is has label “AQUA” (Study case Consumer at Kawasan Makam Gus Dur in Tebuireng Jombang)
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Jasa pada Konsumen Rental Mobil Siborju Jombang Mochammad Aminulloh
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.125

Abstract

The purpose of research was to know influence of mix marketing on the decision of purchase services at costumers car rental siBorju Jombang. Technique of analysis quantitative dara in the research used with the collection of survey data or observation using primary data who obtained by quisioners. The sample of this research was 70 respondents. Technique of collecting data used questioner that has been tested by validity and reliability. T test and F test to know the significance of independent variable toward dependent variable. The results showed that the marketing mix had a positive and significant influence on service purchase decisions on SiBorju Jombang car rental consumers.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Karyawan Pada Pabrik Gula Ngadiredjo Kediri Mochamat Arif Andriansyah; Mahfudiyanto Mahfudiyanto
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.123

Abstract

This research purpose to know influence of works environment and dicipline toward employee productivity in sugar company of Ngadiredjo Kediri. Technic data analysi kuantitatif in this research used with the collection the survey data or observasi using primary data who obtained by quesioners, this sample in this research amount 146 respondens. Take of sample by random sampling, that is taking of sample compound each subjects of the populations, therefore, all subjects was assumed same for every subjects to derive the occasion selected to be sample. Technic of analysis data used regresi linier berganda. The result of research is shown up that; 1) Working environment has influenced positive toward employees productivity, 2) working discipline has influenced significants for partial and simultaneous toward the employees of productivity, 3). Working environment and working discipline have influenced simultaneous toward employees productivity Sugar Company of Ngadiredjo Kediri.
Pengaruh Produk, Harga, Lokasi dan Promosi Terhadap Keputusan Pembelian di D&D Chicken and Burger Sumobito Jombang Mahmud Arief Annahdy
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.116

Abstract

The development of the culinary industry has caused changes in people behavior, this has encouraged companies to continue to innovate in terms of gaining market share. These innovations are related to strategies which include product, price, place, and promotion which will be able to attract consumers to make purchasing decision. This study aims to determine the effect of the product, price, place, and promotion on purchasing decisions at D&D Chicken and Burger Sumobito Jombang. The result method used in this research with analytical techniues using mltiple linier analysis. The population in this study were consummers who made purchases at D&D Chicken and Burger Sumobito Jombang with a total sample of 50 respondents. The result of this study indicate that product, price, place, and promotion variables have a significant effect on purchasing decisions both partially and simultaneosly and the most influential variable is the promotion variable.
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Aneka Sambel Jombang) Muhammad Yusuf
BIMA : Journal of Business and Innovation Management Vol. 1 No. 3 (2019): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v1i3.44

Abstract

This research purpose to look for occur or does not occur influence between product quality and price toward customers satisfaction in Waroeng Aneka Sambel Jombang. The kind of research used is technic quantitative descriptive association. Take of sample by slovin margin error 5 percents amount 139 customers. This research using technic with collection the questioner data, interview, documentation, and observation. This analysis data using statistic methods of using validity and reliable, classic assumption test, hypothetical test, by multiple linier regressions formula. The results of this research showed that 1) The product quality has a positive effects to customers each partial 2) The price have a significant effects to customers 3) The quality of the product and the price simultaneously have a influenced towards toward customers satisfaction in Waroeng Aneka Sambel Jombang.
Pengaruh Kualitas Produk dan Desain Produk Terhadap Keputusan Pembelian Honda Scoopy F1 di Kediri Lilik Maslikha
BIMA : Journal of Business and Innovation Management Vol. 1 No. 3 (2019): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v1i3.43

Abstract

Product quality is the ability possessed by a product to be used within a certain period. Product design is the thing that adheres to the product that can be felt directly by consumers. Purchasing decision is an action or decision taken according to various considerations that have been made. This study aims to determine the effect of product quality and product design on purchasing decisions. The population in this study are consumers who buy and use Honda Scoopy, and the sample is 30 respondents. The design of this study uses quantitative methods by distributing questionnaires to respondents who are deemed worthy of being a source of data. Technical analysis in this study uses multiple linear regression. The results of this study indicate that product quality has a positive effect on purchasing decisions, product design has a positive effect on purchasing decisions, so product quality and product design variables are equally influential on purchasing decisions.

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