Indonesian Journal of Law and Economics Review
Vol 4 (2019): August

Impact of Store Atmosphere and Service Quality towards Purchasing Decisions on Bakery Store in Sidoarjo, Indonesia

Januar Ari Ramdan (Universitas Muhammadiyah Sidoarjo)
Dewi Komala Sari (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
13 Aug 2019

Abstract

This study aims to determine the effect of Store Atmosphere and Service Quality on Purchasing Decisions. The object of research Is the consumers of UD. Lumbung Sari Bakery in Sidoarjo. The sample collection method uses non probability sampling and obtained 100 respondents using incidental sampling techniques. The research approach uses a quantitative approach and data analysis tools using multiple linear regression with SPSS version 18 application. The results of this study prove that Store atmosphere and Service quality simultaneously influence purchasing decisions. Store atmosphere has a significant effect on purchasing decisions, and Service quality has a significant effect on purchasing decisions.

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Journal Info
Indonesian Journal of Law and Economics Review
Website

Abbrev

ijler

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Law and Economics Review (IJLER) is published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of ...