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All Journal Indonesian Journal of Law and Economics Review
Januar Ari Ramdan
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Impact of Store Atmosphere and Service Quality towards Purchasing Decisions on Bakery Store in Sidoarjo, Indonesia Januar Ari Ramdan; Dewi Komala Sari
Indonesian Journal of Law and Economics Review Vol 4 (2019): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (56.412 KB) | DOI: 10.21070/ijler.2019.V4.396

Abstract

This study aims to determine the effect of Store Atmosphere and Service Quality on Purchasing Decisions. The object of research Is the consumers of UD. Lumbung Sari Bakery in Sidoarjo. The sample collection method uses non probability sampling and obtained 100 respondents using incidental sampling techniques. The research approach uses a quantitative approach and data analysis tools using multiple linear regression with SPSS version 18 application. The results of this study prove that Store atmosphere and Service quality simultaneously influence purchasing decisions. Store atmosphere has a significant effect on purchasing decisions, and Service quality has a significant effect on purchasing decisions.
Co-Authors Dewi Komala Sari