MOTIVASI Jurnal Manajemen dan Bisnis
Vol 2, No 2 (2017): MOTIVASI Jurnal Manajemen dan Bisnis

Pengaruh Motivasi Wisatawan, Kualitas Layanan dan Persepsi Nilai terhadap Kepuasan Wisatawan (Studi Pada Wisatawan Domestik Di Kota Palembang)

Ummasyroh, Ummasyroh (Unknown)
Bustan, Jusmawi (Unknown)
Hamid, Abd (Unknown)

Article Info

Publish Date
01 Nov 2017

Abstract

ABSTRACT This study aims to examine the causality relationship between the motivation of tourists, the quality of service and the perception of value to the satisfaction of tourists. The population in this study are tourists who have visited in 4 attractions in the city of Palembang namely: Jaka Baring Sport City, Kemaro Island, Kuto Besak Fort and Kambang Iwak Park. The method of analysis used in this study is path analysis, To meet the minimum requirements of path analysis tool, the sample of the research is 180 respondents. The type of sampling used is purposive sampling. The results showed that there was no significant influence on the motivation of tourists to satisfy tourists. There is a significant influence on the quality of service to the satisfaction of tourists. There is a significant influence on the perception of value to the satisfaction of tourists.

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Journal Info
MOTIVASI Jurnal Manajemen dan Bisnis
Website

Abbrev

motivasi

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Motivasi: Jurnal Manajemen dan Bisnis is journal that publishes scientific articles in the fields of management and business sciences covering the fields of financial management, human resource management, marketing management, operational management and management information systems that are ...