Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Vol 4 No 2 (2019): Dialektika : Jurnal Ekonomi dan Ilmu Sosial

PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA KECIL MENENGAH (UKM)

Niki Puspita Sari (Universitas Islam Raden Rahmat Malang)
Helmi Muhammad (Universitas Islam Raden Rahmat Malang)
Adita Nafisa (Universitas Islam Raden Rahmat Malang)

Article Info

Publish Date
15 Oct 2019

Abstract

Nowadays social media has become an effective marketing for communicating interactively with consumers. Even social media has an important role in integrated marketing communication (IMC). This study wants to know the implementation of social media and the benefits of social media to the development of UKM TARAJUNIK (Unique Knitting Bag). Some of the most tangible benefits of using social media are 1) as personal contact with consumers, 2) as a product gallery, 3) as a promotional media, and 4) as a basis for business decision making. In addition to these benefits, several other perceived benefits are conveying responses to consumers, customer surveys, online discussion forums, data collection on consumer needs, and others. Keywords: Social Media; Marketing; SMEs.

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Journal Info
Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Website

Abbrev

dialektika

Publisher

Universitas Islam Raden Rahmat Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Dialektika adalah jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Raden Rahmat Malang. Jurnal ini memiliki spesifikasi sebagai media untuk mengkomunikasikan hasil-hasil penelitian dan pemikiran konseptual yang berkaitan dengan bidang Ekonomi dan Ilmu Sosial. ...