Indonesian Journal of Economics Application (IJEA)
Vol 1 No 1 (2018)

Sikap Dan Persepsi Konsumen Terhadap Merek Jilbab Syafirah Muslimah Di Tangerang Selatan: Pendekatan Semantic Differential

M. Yasin Alatas (STIE Ahmad Dahlan Jakarta)
Mursalin Mursalin (STIE Ahmad Dahlan Jakarta)
Andriasnyah Andriasnyah (STIE Ahmad Dahlan Jakarta)
Andri Prasetyo (STIE Ahmad Dahlan Jakarta)
Dwi Hardianto (STIE Ahmad Dahlan Jakarta)
Roosita Meilani Dewi (STIE Ahmad Dahlan Jakarta)

Article Info

Publish Date
13 Jul 2018

Abstract

The application of semantic differential method has been much done to examine consumer behavior. In this article, these methods also will be used in studying consumer behavior on hijab of Syafirah Muslimah in South Tangerang. Syafirah Muslimah is an SME that are developed enough in producing the hijab. The results of showed that the consumer gives good perception to its brand. It is guaranteed because the products including affordable. Policy implications that can be followed-up is to do implementing intensive promotion to consumers.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Journal of Economics Application (IJEA)
Website

Abbrev

IJEA

Publisher

Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economics Application [IJEA] adalah jurnal yang diterbitkan oleh ITB Ahmad Dahlan Jakarta, dikhususkan bagi artikel ilmiah hasil penelitian mahasiswa sarjana strata satu, baik skripsi maupun Program Kreativitas Mahasiswa [PKM] bidang penelitian Kemristekdikti Republik ...