Jurnal Ekonomi dan Bisnis Terapan
Vol 14, No 1 (2018): Edisi April 2018

BRAND EQUITY ANALYSIS OF DECISIONS TO PURCHASE NOBRANDEDON DENIM PRODUCTS

Indika, Deru R (Unknown)
Adhari, Farras Ilham (Unknown)

Article Info

Publish Date
01 Apr 2018

Abstract

This study aims to analyze whether brand equity can influence consumer purchasing decisions. The research used is descriptive through interviews and surveys with the object of the research being Nobrandendon, a company of denim fashion products that is located in the city of Bandung. The results of the questionnaire were collected from consumers who came to Nobrandendon store during February-May 2018. From the results of the study found that good brand equity, especially perceived quality, will influence consumers in deciding purchases, especially at the information search stage

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Journal Info
Jurnal Ekonomi dan Bisnis Terapan
Website

Abbrev

jebt

Publisher

Universitas Padjadjaran

Subject

Economics, Econometrics & Finance Social Sciences

Description

JEBT is a place for Accounting, Management, Economics, and sharia economic studies related to business practices including taxation aspects so that they can contribute to practitioners and academics in the field of business and applied ...