Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 2, No 4 (2019): Budapest International Research and Critics Institute November

Developing A Superior Business Strategy Through Industrial Environment And Resources In Manufacturing Smes In West Java Province

Kania Agustina (Postgraduate –Majalengka University)
Otong Karyono (Postgraduate –Majalengka University)

Article Info

Publish Date
06 Nov 2019


Developing a superior business strategy in manufacturing Usaha Kecil dan Menengah (UKM) or Small and Medium-sized Enterprises (SMEs)is an important and fundamental instrument in answering the existing high competitiveness challenge. One of which is by implementing a business strategy that is adjusted tothe resources provision and the aspect of industrial environment to realise the superior business strategy. This research is a quantitative research with the analysis technique used is path analysis. The results of the analysis showed that the implementation of the business strategy is highly influenced by the industrial environmental factor and the resources provision owned by the manufacturing SMEs.

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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences


Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...