Wikrama Parahita : Jurnal Pengabdian Masyarakat
Vol. 3 No. 1 (2019)

PKM Ecommerce, Packaging Design dan Manajemen Pemasaran untuk Usaha Kuliner Kota Batam

Muhammat Rasid Ridho (Universitas Putera Batam)
Pastima Simanjuntak (Universitas Putera Batam)
Desrini Ningsih (Universitas Putera Batam)



Article Info

Publish Date
31 May 2019

Abstract

Culinary business is very developed in Batam City. Moreover, the majority of people are workers. Because they do not have time to cook, people prefer to buy food outside while relaxing with family. More and more demand, more and more businesses have also opened up in this culinary field. So that competition in selling gets heavier. This service activity aims to increase the market share of Miss Tape and Toteles Donuts through the use of e-commerce, design improvement, and marketing management fostering. The result of the service that has done is the creation of partner websites to promote their products, attractive design packaging (packaging design) becomes its concern for buyers. Taste does determine the repurchase, with a beautiful look that is expected to add positive value to the customer's eyes. Dedicated solutions will require implementation by creating unique shapes and different print layouts. Marketing management is doing by guiding how businesses can maintain business continuity and still pay attention to buyer satisfaction. More details are: analyzing, planning, implementing, and monitoring the program so that the goals of culinary business continue to advance and develop. 

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Journal Info

Abbrev

parahita

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

Description

Wikrama Parahita : Jurnal Pengabdian Masyarakat merupakan jurnal yang dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Serang Raya dengan ISSN 2599-0020 (Cetak) dan ISSN 2599-0012 (Online). Jurnal ini memuat artikel-artikel pengabdian kepada masyarakat dengan ruang lingkup ...