Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol 5, No 1 (2018): MARET

Minat Mahasiswa Terhadap Jasa Taksi Online

Sonya Sidjabat (Sekolah Tinggi Manajemen Transportasi Trisakti)

Article Info

Publish Date
08 Jun 2018

Abstract

The purpose of this research is to analyze the impactsof promotion and service quality on the student’s demand for online serviced taxi. Taxi online itself is a kind of application-based service in public transportation.In this research, the writer took randomly 379 students of Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti as respondents. The collected data then were processed and analysed by using statistical method, the multiple linear regression. The research result concluded that the promotion and the quality of service have significant and positive impactsfor the students to order the onlined servicing taxi.

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Journal Info
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Website

Abbrev

jmtranslog

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

The Journal of Transportation and Logistics Management is published by Trisakti Institute of Transportation and Logictics as a scientific responsibility and the embodiment of “Tri Dharma” of higher education. This journal publishes scientific articles in transportation management and logistics. ...