DEMAnD
Vol 1 No 2 (2019): December 2019

Dynamic Marketing Capabilities in Reviewing Previous Research Concepts and Future Research Opportunities

Ari Riswanto (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Sukabumi)

Article Info

Publish Date
19 Dec 2019

Abstract

The purpose of this study is to find out things related to dynamic marketing capabilities seen from the aspect of concepts supported by all theories and also foregoing studies have been published in reputable international journals, besides this study is completed to bring up research opportunities can be done by future researchers. The method used in researchers is to conduct an in-depth study related to the variable dynamic marketing capabilities in existing literature, both books and journals that have been published internationally and online versions. As for what is interesting and being the novelty from the results of this study are in this article revealed opportunities can be done more distant by doing further research that has not been done by previous researchers.

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Journal Info
DEMAnD
Website

Abbrev

demand

Publisher

Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Digital Economic, Management and Accounting Knowledge Development (DEMAnD) is a scientific journal in the fields of Economics, Management and Accounting. Published every 6 months or 2 times a year, to be precise in June and December. DEMAnD is an open access journal, but it is in its policy not to ...