Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 3 No 3 (2018): Agustus

PENGARUH GAYA HIDUP TERHADAP MINAT BELI KONSUMEN DALAM BERBELANJA ONLINE (Studi Kasus Pada Mahasiswa STIE BIMA)

Kamaluddin Kamaluddin (Unknown)
Muhajirin Muhajirin (Unknown)

Article Info

Publish Date
05 Aug 2018

Abstract

This study aims to determine the effect of lifestyle on buying interest in online shopping at Campus STIE in Bima. This type of research is an associative study. The population in this study is all students who have done online shopping on Campus STIE in Bima. The sample used is 50 people with this technique sampling used in this research is Purposive Sampling. Data analysis technique using simple linear regression test. The results showed that there is a significant influence of lifestyle on buying interest in online shopping is evidenced from t Count of 5.004> 1.676 with a significance value of 0.000 smaller than 0.05 (0.000 <0.05). Keyword: lifestyle and buying interest.

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Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...