Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 1, No 3 (2015): Jurnal Ilmiah Manajemen dan Bisnis

PENGARUH DESTINATION IMAGE, TRAVEL MOTIVATION, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG (STUDI KASUS PADA WISATAWAN NUSANTARA MUSLIM DI PANTAI CARITA PANDEGLANG BANTEN)

Rina Astini (Unknown)
Indah Sulistiyowati (Unknown)

Article Info

Publish Date
03 May 2016

Abstract

This research aims to know influence of destination image, travel motivation, and service quality on visitor satisfaction. The object for this research is Carita Beach Pandeglang - Banten. The study sample consisted of 150 respondents. The sampling technique in this research is Convinience Sampling, using a type of causal research. Hypothesis testing using Structural Equation Modeling (SEM). The result of this research shows that travel motivation and service quality has the significant influence toward customer satisfaction, while the destination image has not influence toward visitor satisfaction. It is has been proven form the result of hypothesis test that have been result on LISREL 8.70 program also showed a significant influence of the two variables and the negative value of one variable. Therefore, the accepted assumption is, there is two independent variables which supports the hypothesis and one independent variable that not support the hypothesis. Keywords: destination image, travel motivation, servic quality, visitor satisfaction.

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made ...