cover
Contact Name
Sugeng Santoso
Contact Email
sugeng.santoso@mercubuana.ac.id
Phone
-
Journal Mail Official
jimb@mercubuana.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Articles 232 Documents
PENGARUH KOMPETENSI, BUDAYA ORGANISASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI RUMAH SAKIT UMUM DAERAH Dian Primanita Oktasari; Winda Widyanty; Aditya Fitriani
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.2018.v4i2.001

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kompetensi, budaya organisasi dan motivasi terhadap kinerja pegawai rumah sakit. Populasi penelitian ini adalah karyawan RSUD Cengkareng yang telah bekerja selama 3 tahun yaitu berjumlah 690 orang dengan jumlah sampel responden sebanyak 254 orang yang dipilih melalui cluster sampling. Analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai. Motivasi berpengaruh positif dan signifikan terhadap kinerja pegawai. Budaya organisasi berpengaruh positif signifikan terhadap kinerja pegawai.
ANALISA KELAYAKAN BISNIS PROYEK PEMBANGKIT LISTRIK TENAGA ANGIN (PLTB) DI INDONESIA DENGAN MENGUNAKAN SOFTWARE RETSCREEN Muhammad Nashar
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.558

Abstract

Business feasibility analysis of systematic and rational is necessary before a project is needed before investment activity is realized. A tool is a software that can simplify the calculation of a project feasibility analysis is useful to simplify and make more accurate calculation can. Planned development projects Wind Power Generation (thermal power station) in Indonsia business is still something very new and still not widely practiced by investors. Indonesia has the potential of wind energy has been measured around 9.2 GW by the utilization is still very small, only about 1mW. It is thus very good potential of wind energy to be utilized. Business feasibility of simulation calculations using the software Retscreen Ambon in Maluku province, the area for projects with installed generating capacity of 330kw or a total of 5 x 1650 Kw obtained. NPV Value: USD 2,197,870 with pre-tax equity IRR of 28.8% for the IRR before tax as 14.3% for equity IRR after tax is 25.9% and for the post-tax IRR of 12.8% was also obtained assets payback period 5, 5 years. With the look of the above calculation, the electric power plant project Bayu (thermal power station) is a project that deserves to be investment Keywords: Business Feasibility Analysis, thermal power station, RetScreen
PENGARUH CITRA MEREK, KEPERCAYAAN (TRUST) DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA PT. HENAN PUTIHRAI ASSET MANAGEMENT Siti Maliyah
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.559

Abstract

This research discusses the influence of brand image, confidence (trust) and a commitment to customer loyalty at PT. Henan Putihrai Asset Management. Authors limit the scope of the problem only in Jl. Jenderal Sudirman, Jakarta. Data were obtained through questionnaires to 131 Responden.PT. Henan Putihrai Asset Management. Data collection methods used are convience sampling, whereas analytical tool used is structural equation model SEMAMOS 18. Results of hypothesis testing showed significant influence on customer loyalty commitment, but partially not affect the brand image segnifikan of trust, brand image segnifikan no effect on commitment, and trust segnifikan no effect on commitment. For further research it is advisable to do some research other than a company engaged in the investment manager. Keywords: brand image, confidence (trust), commitment, customer loyalty
ANALISIS PERBANDINGAN LOYALITAS KONSUMEN BLACKBERRY SEBELUM DAN SESUDAH ADANYA BBM FOR ANDROID, DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA Gabor Nemeth; Eka Fitriyani
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.560

Abstract

This research aims to analyze the comparison of consumer loyalty before and after the emergence of BBM For Android and the factors that influence it.This research is a comparative study. The analysis tool in research methods used are test instruments, different test and factor analysis test.  Research results with different test T-Paired shows that the value of T count (5.571) > T table (0.676) and the Sig. (0,000) <a (0.05) which means that there is a difference of consumer loyalty before and after the emergence of BBM For Android, which is where the differences it shows a decrease of loyalty with an average decrease of 4,243. And analysis of test factors using the KMO Bartlett's test said that factors used tested the feasibility with the value 0,875, and the most dominant factor in influencing consumer loyalty is the satisfaction felt by consumers and Brand Image.  Suggestions for further research, should expand the factors research and improved research in order to obtain more accurate results. Keywords : Consumer Loyalty, Factors of Consumer Loyalty
PENGARUH KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN TETAP PADA PT. MAH SING INDONESIA Shinta Vesmagita
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.561

Abstract

In achieving its objectives, PT. Mah Sing Indonesia should consider factors that can affect the performance of the employee. Among them are communication and work environment. Conditions of work environment and communication  greatly affect the performance of an employee. The research is aimed to know: 1) the effect of organization communication influences on permanent employee's performance, 2) the effect of working environment influences on permanent employee's performance, and 3) together with organization communication and work environment influence on permanent employee's performance. The population in this study was the total number of permanent employee of PT. Mah Sing Indonesia. Of this population will be drawn sample used in this study as respondents. Sampling technique in this study using convenience purposive sampling. By using Slovin formula it can be seen the number of sample. The method of analysis used by the authors is the Multiple Linear Regression Analysis, the t-test, and F-test.Keywords: Communication, Work Environment and Employee Performance
PENGARUH PRIVACY CONCERNS, ENTERTAINMENT dan PEER INFLUENCE TERHADAP ATTITUDE TOWARD SNA (SOCIAL NETWORKING ADVERTISING) Randy Chandra
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.562

Abstract

This study aimed to identify the influence of Privacy Concerns, Entertainment and Peer Influence on Attitude toward SNA (Social Networking Advertising). With a total of 150 respondents were involved. This research conducted on students of the Faculty of Economics and Business, University of Mercu Buana using SEM Lisrel 8.7 for data processing.  The results of processing obtained Privacy Concerns T-value = 2.36, Entertainment T-value = 2.85 and Peer Influence T-value = 3.50 all variables here significant effect on Attitude toward SNA (Social Networking Advertising).Keywords: Privacy Concerns, Entertainment dan Peer Influence
A KNOWLEDGE MANAGEMENT APPROACH FOR SMALL MEDIUM ENTERPRISES (SME) Rona Tumiur Mauli Caroline Simorangkir
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.563

Abstract

This paper was written to help identify some contradictions which can be found in the notion of knowledge management.  The author suggests that knowledge – that is to say “what we know” – can scarcely be understood and managed even by ourselves, much less by means of sophisticated information and communications (example: groupware and shareware) technologies. This paper examine the relationship between sustainable sales growth and knowledge management activities in small and medium sized enterprises (SMEs). this paper explores whether knowledge management has an influence on corporate success in small- and medium-sized enterprises (SMEs). Keyword : Management, Information, Communications, Relationship
KAJIAN KRITIS MENGENAI DEFINISI DAN RUANG LINGKUP SALESMANSHIP Deva Prudensia Setiawan
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.564

Abstract

Word of salesmanship is not widely used. This is a relatively new word in the vocabulary of Indonesian people and are not widely used in the English language literature. In addition, there is a tendency of people hesitate to use this word salesmanship. Doubt is due to ambiguities in the definition and scope of the word indicated by the various definitions vary in meaning and scope. Perhaps, too, there are many people who see the meaning of this word is so trivial and narrow in scope because many people who use this word gives the sense in the context of the narrow sense. Thus, this word sounds too sophisticated for ordinary purposes. We need to see and examine with a critical sense of the word and put it in its rightful place and that we needKeywords : Sales, service, salesmenship
PERBEDAAN GAYA KEPEMIMPINAN DALAM PERSPEKTIF MASKULIN dan FEMININ Ryani Dhyan Parashakti
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.565

Abstract

At the present time there are enough women who are leaders and can work well in performing their duties and functions. There are at least five (5) requirements that have been met in order to achieve effective leadership are: (1) knowledge within the organization, (2) has a good reputation and school reports, (3) have the ability and strategic skills, (4) has a personality and high integrity, and (5) have high motivation power. Although sex differences that men and women are biologically, but in reality, gender is considered normal treatment is expected to be feminine women and men are expected to be masculine. Basically women and men having sex-role stereotypes that will affect their personality and behavior. The purpose of writing this article is to see whether the manager's leadership style differs from the male leadership styles of women managers and managers discuss how men and women describe their leadership style tendencies. This article discusses the characteristics of femininity and masculinity of some experts, transformational vs. transactional leadership style, as well as views of male managers and female managers on their leadership style.  Keywords : Leadership style, feminine vs. masculine, transformational vs. transactional leadership style
EVALUASI DESAIN OPERASI PELAYANAN PERBANKAN Hesti Maheswari; Yuga Rawikara
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.566

Abstract

This thesis discusses the Customer ratings for services provided and determine the factors that are considered essential services by customers, but not both in its implementation. The data obtained by conducting direct observation by distributing questionnaires to the Customer SRB Majesty Eternal Blessings and through direct interviews to the company to get the data: Technical characteristic and direction of development is used to obtain the data directly from the company The sampling technique used was convenience sampling, whereas analytical tool used is the analysis of the Quality Function Deployment (QFD), Validity and reliability of test data. From the test results showed twenty-eight attributes are distributed through the questionnaire questions, the importance and validity test of consumer satisfaction, twenty-eight of the attributes of all the items declared invalid and the test analysis HOQ reliabel.dan there needs to be redesigned because it is not accordance with the expectations of the customers nyaitu expertise and skills in serving customers, direct visits to clients' homes, and response to customer suggestions and criticisms. For further research is recommended to add another variable to the expanded scope of the study. Keywords: Service Of Quality, Quality Function Deployment, House Of Quality 

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