Jurnal Master Pariwisata (JUMPA)
Volume 07, Nomor 02, Januari 2021

Hubungan Memorable Culinary Tourism Experiences dan Minat Berkunjung Kembali Wisatawan di Warung Kopi Klotok Yogyakarta

Intan Widyaningrum Puji Rahayu (Program Studi Pariwisata, Fakultas Ilmu Budaya, Universitas Gadjah Mada)
Mohamad Yusuf (Program Studi Pariwisata, Fakultas Ilmu Budaya, Universitas Gadjah Mada)



Article Info

Publish Date
19 Jan 2021

Abstract

Several studies have confirmed that experience is the main goal of the tourism industry and as a significant impression for the tourist. However, there has been few studies investigating the memorable tourism experience (MTE) concept in culinary tourism, and more specifically in traditional culinary tourism, which is called the Memorable Culinary Tourism Experience (MCTE). This research aims to investigate the application of MCTE in traditional culinary tourism of Warung Kopi Klotok, and to discover the correlation between MCTE and the tourist revisit intention. Five aspects of MCTE were applied, namely local culture, decore, service quality, social interaction, and novelty. There were 267 respondents involved in this research coming from various areas in Indonesia. Two steps of data analysis were performed. We conducted a descriptive analysis to investigate level of agreement of tourist toward MTCE variables. In addition, we conducted a correlation analysis to investigate the extend of which MCTE variables are correlated with tourist revisit intention. This study shows that local culture has the highest level of agreement among the tourists, followed by social interaction, décor, service quality and novelty. Social interaction has the higest and positive correlation with tourist revisit intention, followed by décor. Interestingly, local culture has the second lowest and positive correlation with revisit intention after novelty variable. Keywords: culinary tourism, memorable culinary tourism experience, revisit intention, Warung Kopi Klotok Pakem, Yogyakarta

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Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...