<![CDATA[The results of the data analysis and discussion described in the previous chapter, the following conclusions can be drawn: There is a significant influence between the product and promotion of customer satisfaction Student Savings (TASIS) in the "RIAS" Savings and Loan Cooperative P1. Mardiharjo Musi Rawas Regency. This is evident from the results of the f test obtained which is equal to Fcount = 68,185 and this result is much greater than Ftable = 3,098 at the significance level of 0,000> 0,05, received at the significance level of 5%. Based on the calculation of the coefficient of determination (R2) the value obtained is equal to 0.622 or 62.2%. So it can be concluded that products and promotions have a positive and significant effect on customer satisfaction of Student Savings (TASIS) in the "RIAS" Savings and Loan Cooperative P1. Mardiharjo, Musi Rawas Regency, and this is in line with research carried out by Gultom et al. (2014) that products and promotions have a positive and significant effect on customer satisfaction both partially and simultaneously.]]>
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